SBD/22/Sports Media

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         The ATP Tour and Eurosport, the sports broadcaster that
    reaches 160 million people in 37 European countries, have reached
    a 4-year agreement that will provide comprehensive week-to-week
    coverage of the ATP Tour.  The agreement, which begins in '96,
    features daily coverage of the Super 9 and ATP Tour World
    Championship, weekly coverage of the ATP Tour Magazine Show and
    includes coverage of the culminating  rounds of more than 50
    tournaments.  To insure the largest possible audience, the
    agreement between Eurosport and the ATP Tour also provides for
    other members of the European Broadcast Union  and major national
    broadcasters throughout Europe to obtain rights to weekend
    coverage of the Super 9.  This deal comes on the heels of the
    Tour's new multiyear agreement with ESPN and ESPN2 (ATP).

    Print | Tags: ATP, ESPN, Media, Walt Disney

         CBS' ratings for college basketball are averaging 2.9, down
    slightly from last year.  This past weekend, UConn-Villanova
    received a 2.4 and 6 share.  The game lost out to both of ABC's
    Saturday offerings, the Pro Bowlers Tour (3.3/9 share) and Wide
    World of Sports (4.0/10), as well as NBC's golf coverage (2.5/8).
    Milton Kent offers a theory: "The glut of games simply has
    diluted the market by the time CBS gets on the air Saturdays and
    Sundays" (Baltimore SUN, 2/22)....The Family Channel is
    broadening its sponsorship of NASCAR Winston Cup by developing a
    weekly half-hour program titled "RaceWeek."  Airing Fridays at
    11:00pm and Saturdays at 11:30am, "RaceWeek" will debut March 10
    (Family Channel)....In Dallas, John Kirkpatrick examines TCI's
    move into the Dallas cable community.  In '88, TCI did not
    control any cable systems in the area.  But if TCI succeeds in
    buying systems in Ft. Worth and other cities, TCI would serve
    close to 580,000 subscribers, making Dallas-Ft. Worth the MSO's
    largest market (DALLAS MORNING NEWS, 2/21).  In other TCI news, a
    report in this morning's WALL STREET JOURNAL notes that a
    consortium of companies that includes TCI is emerging as a
    serious bidder for the cable systems of Sammons Enterprises.
    Sammons controls some 78 cable systems scattered in 18 states
    (WALL STREET JOURNAL, 2/22)....The U.S. House voted to repeal a
    tax break favoring minority broadcasters, potentially dooming
    Viacom's planned $2.3B cable TV sale to a minority controlled
    company.  The bill still has to pass the Senate (WALL STREET
    JOURNAL, 2/22)....Fox's NHL promos began running this week during
    the network's prime time shows.  The 30-second spots feature NHL
    stars explaining some of the rules of the game (Steve Zipay, N.Y.
    NEWSDAY, 2/20).

    Print | Tags: ABC, CBS, NASCAR, NBC, NHL, Media, Viacom, Walt Disney

         A WI investor group is trying to raise $4M to start a
    nationally syndicated sports radio network this summer.  The new
    venture, SportsAmerica Radio Network, would provide an array of
    sports programming akin to ESPN, according to organizers of the
    venture.  Rather than forcing an affiliate to choose between
    SportsAmerica Radio Network and ESPN Radio, the company proposes
    to enable affiliates to run programs from both.  The "backbone"
    of the network will be the "stable of broadcasters it expects to
    employ," including former CBS NFL analyst Irv Cross, former
    Packers announcer Ray Scott, NBC and Rockies broadcaster Charlie
    Jones and Fox's Kevin Harlan among others.  The network will sign
    up 25-35 stations by the time it starts, and expects to enroll up
    to 200 stations by its third or fourth year (Lee Bergquist,

    Print | Tags: CBS, Colorado Rockies, ESPN, Green Bay Packers, NBC, NFL, Media, Viacom, Walt Disney

         Turner Broadcasting reported sharply improved earnings for
    the 4th Quarter and profit from '94 overall.  TBS reported a 160%
    jump in profits for the 4thQ.  TBS Exec VP Terence McGuirk:
    "We're emerging into the sunlight after a couple of tough years.
    We're hitting on all cylinders.  All of our core businesses are
    growing at double digits."   The improvement partly reflects
    Turner's move into Hollywood with the acquisitions of New Line
    Cinema and Castle Rock Entertainment.  Benefiting from live
    coverage of the O.J. Simpson trial, CNN also performed well.  As
    for '95, TBS execs said they expect a "duller but more profitable
    year."  CNN International is the only new channel Turner has
    planned (Charles Haddad, ATLANTA CONSTITUTION, 2/22).

    Print | Tags: Media, Turner Sports
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