SBD/22/Sports Industrialists


     MICHAEL RIBERO was named Exec VP/Marketing at Sega of
America.  Ribero, 38, was Exec VP at Hilton Hotel Corp
(ADVERTISING AGE, 2/20 issue)....JOE BOHRINGER, 24, was promoted
to Dir of Baseball Operations for the Ottawa Lynx, the Expos AAA
affiliate.  He was the team's Assistant Dir of Baseball
Operations (Lynx)....MSG Public Relations head PAUL SCHNEIDER has
been named VP of Communications for SportsChannel New York (N.Y.
NEWSDAY, 2/20).
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