Alouettes Owner Denies Wanting To Sell Franchise CFL Argonauts Make BMO Field Debut DraftKings Signs Promo, Ad Deal With CFL Argos Making Plans For First Year At BMO CFL Teams Get New Look With Adidas Unis CFL Eskimos Report Record Revenue In '15 CFL, Union Stiffen Drug-Testing Program CFL Blue Bombers Post Record-Breaking Profit For '15 Former CFLer's Lawsuit Back In Court CFL Unveils New Logo, Slogan, Marketing Campaign
SBD/22/Sponsorships Advertising Marketing
NEW LOOK FOR THE ARGOS
Published February 22, 1995
The CFL's Toronto Argonauts unveiled a new logo and team colors yesterday. The team's logo features the familiar "A" on a shield held by a helmeted warrior from the mythological tale of Jason and the Argonauts. The team's colors are now dark blue, slate green and silver ensemble which replaces the dark and light blue combination (TORONTO STAR, 2/22). The team will unveil its new uniform look and secondary logos at a later date (Argonauts).