Menu
Sponsorships Advertising Marketing

MOTORSPORTS SPONSORSHIP NEWS

     Richard Petty, country singer Tracy Lawrence, NASCAR driver
Rodney Combs and World Championship Wrestling (WCW) announced the
formation of a unique marketing alliance. The alliance includes
WCW sponsorship of Petty-owned cars, and ones driven by Combs.
As part of the agreement, Hulk Hogan will be at the Atlanta Busch
Grand National race to help Combs unveil his WCW car, which
Lawrence will use to promote his concerts, some of which take
place at various NASCAR events.....Bausch & Lomb has announced
the association of Ray-Ban sunglasses with NASCAR and select
Winston Cup and Busch National Division teams.  More than 40
drivers and teams will represent Ray-Ban during the '95
season.... HEALTHSOUTH will be associate sponsor on the Bobby
Allison Motorsports Winston Cup team and the Zook Busch Grand
National team (ERNIE SAXTON'S MOTORSPORTS SPONSORSHIP NEWS).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/02/22/Sponsorships-Advertising-Marketing/MOTORSPORTS-SPONSORSHIP-NEWS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/02/22/Sponsorships-Advertising-Marketing/MOTORSPORTS-SPONSORSHIP-NEWS.aspx

CLOSE