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  • EUROPEAN BROADCASTING UNION GRANTED '98 RIGHTS

         The IOC has announced they have granted the European
    Broadcasting Union (EBU) exclusive and comprehensive European
    rights to broadcast the '98 Nagano Winter Games for a cost of
    $72M.  The IOC said EBU was chosen for its quality of services as
    well as its experience and expertise (IOC).
    

    Print | Tags: IOC, Olympics
  • HOME DEPOT INCREASES MARKETING EFFORTS

         Due to "halved sales goals" for its Olympic Brick
    fundraising program, Home Depot is planning a "more aggressive
    national marketing thrust."  Home Depot is doing a number of
    things to increase exposure, including national ads in USA TODAY
    and during the NFL playoffs on NBC, as well as direct mail.  Home
    Depot will also target public schools "to get students interested
    in the effort," and public relations efforts will be "stepped
    up."  Home Depot Senior VP/Marketing Dick Hammill:  "We will be
    constantly evaluating our marketing and advertising plans as we
    go and will continue to run the advertising at opportune times if
    necessary" (Leslie Bayor, ADVERTISING AGE, 2/20 issue).
    

    Print | Tags: Home Depot, NBC, NFL, Olympics
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