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JAGUARS GET A BIG CAT OFF THEIR BACKS
Published February 22, 1995
Jaguars officials are "expected to complete a deal with Ford" next week that will make Jaguar, Ford and Lincoln-Mercury products "the official cars" of the Jaguars. If a settlement is reached, it would end the controversy that resulted in Jaguar Cars, Ltd. filing a lawsuit that the team's "leaping cat" logo too closely resembled its own. Under the proposal, the car companies would pay an "undetermined amount of money for corporate sponsorship," as well as lease an "undisclosed number of cars" to the team to be used by team personnel. Two car dealers familiar with the negotiations added that the deal will also include full-page advertising for the car companies in team publications, such as game-day programs, advertising on rotating scoreboard signs at the south end of the stadium, and TV and radio time (Earl Daniels, FLORIDA TIMES-UNION, 2/21).