SBD/22/Franchises

JAGUARS GET A BIG CAT OFF THEIR BACKS

     Jaguars officials are "expected to complete a deal with
Ford" next week that will make Jaguar, Ford and Lincoln-Mercury
products "the official cars" of the Jaguars.  If a settlement is
reached, it would end the controversy that resulted in Jaguar
Cars, Ltd. filing a lawsuit that the team's "leaping cat" logo
too closely resembled its own.  Under the proposal, the car
companies would pay an "undetermined amount of money for
corporate sponsorship," as well as lease an "undisclosed number
of cars" to the team to be used by team personnel.  Two car
dealers familiar with the negotiations added that the deal will
also include full-page advertising for the car companies in team
publications, such as game-day programs, advertising on rotating
scoreboard signs at the south end of the stadium, and TV and
radio time (Earl Daniels, FLORIDA TIMES-UNION, 2/21).
Return to top

Related Topics:

Franchises, Jacksonville Jaguars

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug