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SHAWMUT CENTER NAMING RIGHTS INCLUDED IN FLEET MERGER
Published February 22, 1995
The $3.7B acquisition of Boston's Shawmut Bank by Fleet Financial Group or Providence, RI, includes naming rights to the new Boston Garden, which was to have been called the Shawmut Center. According to this morning's BOSTON GLOBE, Fleet CEO Terrence Murray said an actual name won't be chosen for "about two weeks." But Fleet Forum has been mentioned (Pham & Reidy, BOSTON GLOBE, 2/22). Columnist Michael Gee suggests that New Boston Garden Corp. President Larry Moulter not place the Fleet logo on center ice too quickly, considering the instability of the corporate world. "Big fish get swallowed by even bigger fish all the time. The new Garden isn't due to open until September. By that time it might have to be named the Citibank Center, the Credit Agricole Center, the Nomura Securities Forum, or the Bundesbank Barn" (BOSTON HERALD, 2/22).