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NEW ARENAS HELP MINOR SPORTS
Published February 22, 1995
In San Jose, Jody Meacham examines the increase of minor league teams in "major league" markets. Among the points highlighted in the piece: "As the business of sports turns more to marketing and entertainment, customer bases are expanding beyond fans to those who just want an entertaining night on the town." Meacham also writes that while "it doesn't take an enormous marketing effort" for small teams in areas like San Jose to be successful, they still are "heavily dependent on businesses buying large blocks of season tickets" (SAN JOSE MERCURY NEWS, 2/21).