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NEW ARENAS HELP MINOR SPORTS

     In San Jose, Jody Meacham examines the increase of minor
league teams in "major league" markets.  Among the points
highlighted in the piece:  "As the business of sports turns more
to marketing and entertainment, customer bases are expanding
beyond fans to those who just want an entertaining night on the
town."  Meacham also writes that while "it doesn't take an
enormous marketing effort" for small teams in areas like San Jose
to be successful, they still are "heavily dependent on businesses
buying large blocks of season tickets" (SAN JOSE MERCURY NEWS,
2/21).
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