SBD/21/Sports Media

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  • CBS GETS DAYTONA 500 RESTARTED; RATING THE FLY-CAM

         CBS TV "effectively waved the green flag to restart the
    Daytona 500 after a rain delay, ... threatening to pull the plug
    and switch to basketball if the cars weren't running" by 3:45pm
    EST, according to Frank Murray of the WASHINGTON TIMES.  Trucks
    equipped with jet-engine blowers had been drying the track for a
    restart before the CBS ultimatum (WASHINGTON TIMES, 2/20).  In
    Baltimore, Milton Kent writes on CBS' FlyCam, a small camera
    mounted on a radio-controlled helicopter.  Kent said it "made an
    interesting enough debut that it may actually command more time
    in a number of CBS racing telecasts" (Baltimore SUN, 2/20).  In
    New York, Richard Sandomir praised CBS for its coverage during
    the rain delay but said the FlyCam "made me a little dizzy" (N.Y.
    TIMES, 2/21).  Michael Hiestand on the FlyCam:  "Credit CBS with
    a willingness to experiment on its Daytona 500 coverage" (USA
    TODAY, 2/20).  In Tampa, columnist Tom Ford notes the success of
    Sunday's Daytona 500:  "Although Sterling Marlin's second
    consecutive 500 victory did not rank among the Daytona classics,
    200,000 people at the track and millions more watching CBS's
    television coverage gained insight into a sport that is expanding
    far beyond the Mason-Dixon line" (TAMPA TRIBUNE, 2/20).
    

    Print | Tags: CBS, Media, Viacom
  • LES EXPOS SIGN FRENCH-TV PACKAGE, BUT NO ENGLISH TV

         While the Expos this week announced a 52-game TV package on
    two free French-language stations, team President Claude Brochu
    says the team "struck out again in its bid to get some games" on
    English-language TV.  Brochu: "I don't know what we have to do
    attract some attention.  Last year we had the best team in
    Canada, the best team in baseball, but we couldn't put a TV deal
    together."  The Blue Jays have effectively tied up Canada's two
    major networks.  The CBC carries Blue Jays games nationally on
    Friday nights while a group of CTV stations owned by or
    affiliated with Toronto-based Baton Broadcasting offers extensive
    regional coverage of Jays games.  The Expos have received
    interest from independent English stations, but the major
    stumbling block for the team is that CFCF, the CTV affiliate in
    Montreal, has shown none (Pat Hickey, Montreal GAZETTE, 2/18).
    

    Print | Tags: Canadian Broadcasting Corp., Media, Toronto Blue Jays
  • LIBERTY SPORTS OFFICIALLY INKS PAC 10 DEAL

         Liberty Sports and the Pac 10 have reached an agreement
    providing Liberty with network and national cable TV rights to
    Pac 10 men's basketball games beginning in '95-96 and running
    through the '98-99 season.  The agreement includes up to 16
    network appearances and 32-36 annual cable games.  These rights
    are in addition to Liberty Sports' agreement reached last June
    with the Pac 10 giving Liberty Sports cable TV rights to 18
    annual football games (Liberty).
    

    Print | Tags: Cablevision, New York Liberty, Media
  • NBC DROPS FOREIGN OWNERSHIP COMPLAINT AGAINST FOX

         NBC announced Friday that it has withdrawn a request for a
    government ruling on the legality of Fox Broadcasting's
    ownership.  The decision to drop the request came after News
    Corp. agreed to carry NBC programming on its Asian satellite
    broadcasting system.  "Dropping the request allowed NBC to resume
    a 'normal business relationship' with Fox" (Paul Farhi,
    WASHINGTON POST, 2/18).  The FCC will proceed with a decision on
    the complaints brought by NBC, but several execs close to the
    dispute said News Corp. Chair Rupert Murdoch was "gambling that
    removal of NBC [from the complaint] ... would make it easier" for
    the FCC to find a way to resolve the foreign ownership issues "on
    a basis favorable to Fox" (Bill Carter, N.Y. TIMES, 2/18).
    

    Print | Tags: NBC, News Corp./Fox, Media
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