Humama Opts Out Of PGA Tour Event Adidas Struggling In U.S. Market Nike Leaving Snowboarding, Freeskiing Industry Nike Revenue Up In Q1 Jon Jones Claims Brawl Cost Him Nike Deal Nike Re-Affirms Commitment To Hope Solo Nike Addresses Terminated Sponsorships Vegas PGA Tour Event Adding "Dayclub" PepsiCo CEO Backs Goodell Amid Scandals PGA Tour Continues Tinkering With Concepts
Upcoming Conferences and Events
SBD/21/Sponsorships Advertising Marketing
Published February 21, 1995
Fresh off their Sharky Chardonnay, the Sharks have teamed with PepsiCo to "blanket" Northern CA with a limited edition of a Pepsi long-neck bottle to commemorate the '93-94 season (BOSTON GLOBE, 2/19)....The Adolph Coors Co. had a net income of $58.1M in '94, a "sweeping turnaround" from last year's $41.9M loss (ROCKY MOUNTAIN NEWS, 2/18).... PGA Tour players Jim McGovern and Gene Sauers and Nike Tour player Greg Bruckner have all agreed to play with Cobra clubs (Cobra)....GOLF WORLD reports the PGA Senior Tour is preparing to allow advertising to be displayed on the golf carts used by players during TV events (Phil Mushnick, N.Y. POST, 2/20)....A "Dutch Boy In The Paint" print ad promoting its Healthy Families America program and TNT's Sixers-Nuggets this Thursday, features a picture of injured Nugget LaPhonso Ellis, who has not played all year (USA TODAY, 2/21)....Grant Hill was named a "Hot Face '95" on a special edition of Entertainment Tonight. ET followed Hill during All-Star Weekend. John Tesh asked if Hill's career is a slam dunk. Hill: "This is all like a dream come true" ("Entertainment This Week," 2/19).