Michael Jordan Claims Big Legal Win In China Nike Files Flurry Of Tech Patent Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign 76ers Postpone Game Due To Moisture On Court Adidas, Under Armour Inch Closer To Nike Alaska Airlines Signs Multiyear Deal With Sharks Westbrook Being Groomed By Jordan Brand Fowler-Day, Rose-Stenson Commit To Zurich Classic Trump's Ties To Golf Could Impact Sport
SBD/21/Sponsorships Advertising Marketing
Published February 21, 1995
Fresh off their Sharky Chardonnay, the Sharks have teamed with PepsiCo to "blanket" Northern CA with a limited edition of a Pepsi long-neck bottle to commemorate the '93-94 season (BOSTON GLOBE, 2/19)....The Adolph Coors Co. had a net income of $58.1M in '94, a "sweeping turnaround" from last year's $41.9M loss (ROCKY MOUNTAIN NEWS, 2/18).... PGA Tour players Jim McGovern and Gene Sauers and Nike Tour player Greg Bruckner have all agreed to play with Cobra clubs (Cobra)....GOLF WORLD reports the PGA Senior Tour is preparing to allow advertising to be displayed on the golf carts used by players during TV events (Phil Mushnick, N.Y. POST, 2/20)....A "Dutch Boy In The Paint" print ad promoting its Healthy Families America program and TNT's Sixers-Nuggets this Thursday, features a picture of injured Nugget LaPhonso Ellis, who has not played all year (USA TODAY, 2/21)....Grant Hill was named a "Hot Face '95" on a special edition of Entertainment Tonight. ET followed Hill during All-Star Weekend. John Tesh asked if Hill's career is a slam dunk. Hill: "This is all like a dream come true" ("Entertainment This Week," 2/19).