Allianz Out As PGA Tour Champions Event Sponsor Western Kentucky Reaches Apparel Deal With Nike Levy: More Changes Coming To Content Delivery NBA Regular-Season Viewership Down 6% D.R. Event Moving From Web.com To PGA Tour A-B's New Deal With PGA Tour Includes Custom Cans Boston Area PGA Event Could Be Out Of FedEx Cup Dignitas Inks Streaming Deal With Facebook Wells Fargo Championship Making Adjustments McIlroy Signs $100M Extension With Nike
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SBD/21/Sponsorships Advertising Marketing
Published February 21, 1995
Fresh off their Sharky Chardonnay, the Sharks have teamed with PepsiCo to "blanket" Northern CA with a limited edition of a Pepsi long-neck bottle to commemorate the '93-94 season (BOSTON GLOBE, 2/19)....The Adolph Coors Co. had a net income of $58.1M in '94, a "sweeping turnaround" from last year's $41.9M loss (ROCKY MOUNTAIN NEWS, 2/18).... PGA Tour players Jim McGovern and Gene Sauers and Nike Tour player Greg Bruckner have all agreed to play with Cobra clubs (Cobra)....GOLF WORLD reports the PGA Senior Tour is preparing to allow advertising to be displayed on the golf carts used by players during TV events (Phil Mushnick, N.Y. POST, 2/20)....A "Dutch Boy In The Paint" print ad promoting its Healthy Families America program and TNT's Sixers-Nuggets this Thursday, features a picture of injured Nugget LaPhonso Ellis, who has not played all year (USA TODAY, 2/21)....Grant Hill was named a "Hot Face '95" on a special edition of Entertainment Tonight. ET followed Hill during All-Star Weekend. John Tesh asked if Hill's career is a slam dunk. Hill: "This is all like a dream come true" ("Entertainment This Week," 2/19).