SBD/21/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Fresh off their Sharky Chardonnay, the Sharks have teamed
with PepsiCo to "blanket" Northern CA with a limited edition of a
Pepsi long-neck bottle to commemorate the '93-94 season (BOSTON
GLOBE, 2/19)....The Adolph Coors Co. had a net income of $58.1M
in '94, a "sweeping turnaround" from last year's $41.9M loss
(ROCKY MOUNTAIN NEWS, 2/18).... PGA Tour players Jim McGovern and
Gene Sauers and Nike Tour player Greg Bruckner have all agreed to
play with Cobra clubs (Cobra)....GOLF WORLD reports the PGA
Senior Tour is preparing to allow advertising to be displayed on
the golf carts used by players during TV events (Phil Mushnick,
N.Y. POST, 2/20)....A "Dutch Boy In The Paint" print ad promoting
its Healthy Families America program and TNT's Sixers-Nuggets
this Thursday, features a picture of injured Nugget LaPhonso
Ellis, who has not played all year (USA TODAY, 2/21)....Grant
Hill was named a "Hot Face '95" on a special edition of
Entertainment Tonight.  ET followed Hill during All-Star Weekend.
John Tesh asked if Hill's career is a slam dunk.  Hill: "This is
all like a dream come true" ("Entertainment This Week," 2/19).
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