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HERSHEY LAUNCHES FINAL FOUR PROMOTION
Published February 21, 1995
Hershey next month "steps up its sports marketing commitments with a multi-brand promotion" linked to the NCAA Final Four. On March 12, Hershey, a new NCAA corporate partner, will unveil a Final Four-themed campaign with special offers on all Hershey loose candy bars. Support for the campaign will include in-store promo materials giving consumers a chance for a trip to the '96 Final Four. Other giveaways include Final Four logoed basketballs and jackets. Pro-Serv created the promotion for Hershey (Pam Weisz, BRANDWEEK, 2/20).