Luck Reiterates Stance On Likeness Compensation Rice Univ. Upgrading Football Stadium WVU Looking For Luck's Replacement Luck Leaving WVU For NCAA College Stakeholders Try To Maintain Balance Prominent ADs Concerned About Current Direction Mid-Major Colleges Deal With Trying To Keep Up Long: No Changes Anticipated For CFP Format Schools Take Different Routes To Engage Fans Emmert: I Was Face Of NCAA "Too Much" Early On
SBD/21/Sponsorships Advertising Marketing
HERSHEY LAUNCHES FINAL FOUR PROMOTION
Published February 21, 1995
Hershey next month "steps up its sports marketing commitments with a multi-brand promotion" linked to the NCAA Final Four. On March 12, Hershey, a new NCAA corporate partner, will unveil a Final Four-themed campaign with special offers on all Hershey loose candy bars. Support for the campaign will include in-store promo materials giving consumers a chance for a trip to the '96 Final Four. Other giveaways include Final Four logoed basketballs and jackets. Pro-Serv created the promotion for Hershey (Pam Weisz, BRANDWEEK, 2/20).