Minding My Business: NCAA's Bob Williams Walter Byers Passes Away At The Age Of 93 Nine Cities Bid On '18-'0 CFP Title Games ND's Swarbrick Addresses Paying Players LSU Again Leads NCAA Baseball Attendance Atlanta To Bid For '18 CFP Title Game Suit: Scholarships Would Be Cut If Players Paid NCAA, Defense Dept. Launch Concussion Study NCAA's Luck Discusses Issues With Vaccaro NCAA Frozen Four Returns To Boston
SBD/21/Sponsorships Advertising Marketing
HERSHEY LAUNCHES FINAL FOUR PROMOTION
Published February 21, 1995
Hershey next month "steps up its sports marketing commitments with a multi-brand promotion" linked to the NCAA Final Four. On March 12, Hershey, a new NCAA corporate partner, will unveil a Final Four-themed campaign with special offers on all Hershey loose candy bars. Support for the campaign will include in-store promo materials giving consumers a chance for a trip to the '96 Final Four. Other giveaways include Final Four logoed basketballs and jackets. Pro-Serv created the promotion for Hershey (Pam Weisz, BRANDWEEK, 2/20).