Lochte To Remain In Charity Swimming Event Preparations For Tokyo Games Begin In Earnest Golf In Rio Draws Widespread Acclaim Lochte Likely To Face Punishment From USOC Rio Controversy Could Follow Bentz, Conger NBC Called Out For Buying Lochte's Story Media Buyers OK With NBC Ratings Shortfall Team USA Dominates Rio Medal Standings Bach Has No Regrets About Rio Tokyo Offers Glimpse Of Its Plans For Games
AVON TO SIGN "AMBITIOUS" INITIATIVE FOR ATLANTA GAMES?
Published February 21, 1995
Avon is close to completing its most "ambitious event- marketing initiative ever" by signing a "surprise sponsorship" of the '96 Summer Games in Atlanta, according to Terry Lefton in this week's BRANDWEEK. Sources familiar with the deal put the price tag at $8M, with ACOP granting Avon "rights to Olympic Rings," and Atlanta's Olympic flame logo. Avon also plans to increase its Olympic effort overseas, where sales now account for around two-thirds of overall revenues, by purchasing sponsorships from at least eight more countries -- in Europe, Latin America and Asia. Avon is reportedly looking for an ex-Olympian spokesperson for a "campaign with an expected theme of women, teamwork, and achievement." According to Lefton, the sponsorship "furthers Avon's attempts to position itself as THE women's company, as Avon hopes to "launch a series of Olympic-themed health and beauty product lines" (BRANDWEEK, 2/20).