HBO's 'Real Sports' Looks At IOC ROCOG Admits To Rushing Village Completion Rio Expected To Run 43% Over Budget Athletes Village Yet To Pass Safety Tests Russia Reportedly Offered Deal To IOC IOC Criticized For Allowing Russia To Field Team Australians Unhappy With Olympic Village USA Gymnastics Agrees To Buy Karolyi Ranch Editorials Call For Complete Russian Oly Ban Tennis Players Drop From Games Citing Zika
AVON TO SIGN "AMBITIOUS" INITIATIVE FOR ATLANTA GAMES?
Published February 21, 1995
Avon is close to completing its most "ambitious event- marketing initiative ever" by signing a "surprise sponsorship" of the '96 Summer Games in Atlanta, according to Terry Lefton in this week's BRANDWEEK. Sources familiar with the deal put the price tag at $8M, with ACOP granting Avon "rights to Olympic Rings," and Atlanta's Olympic flame logo. Avon also plans to increase its Olympic effort overseas, where sales now account for around two-thirds of overall revenues, by purchasing sponsorships from at least eight more countries -- in Europe, Latin America and Asia. Avon is reportedly looking for an ex-Olympian spokesperson for a "campaign with an expected theme of women, teamwork, and achievement." According to Lefton, the sponsorship "furthers Avon's attempts to position itself as THE women's company, as Avon hopes to "launch a series of Olympic-themed health and beauty product lines" (BRANDWEEK, 2/20).