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GEORGE SEIFERT made an appearance on the "Tonight Show." Seifert on putting on the 49ers championship jacket well before the game was over: "You're kind of in a euphoric state, there's not much logic to anything that's taking place" (NBC, 2/1)....KAREEM ABDUL-JABBAR said yesterday he would like to become an assistant coach with the expasnion Grizzlies (Vancouver PROVINCE, 2/2)....In the current SPORTS ILLUSTRATED, Ed Hinton reports on the financial fortunes of NASCAR's DALE EARNHARDT in his feature called "Attitude for Sale" (SI, 2/6 issue)....The Indians made the following front office appointments: ALLEN DAVIS was named Dir of Community Relations, and BART SWAIN has been promoted to Manager of Media Relations. Davis was sports anchor at WKNR Sports Radio in Cleveland. Swain was a media relations assistant (Indians)....PETER GILBERT and STEVE JAMES, the filmmakers who created "Hoop Dreams" are "being sought" to make a film on former Pirate Roberto Clemente (BOSTON HERALD, 2/1)....JIM POPP will remain with the Baltimore CFL team as Asst GM. He was Dir of Player Personnel (Baltimore SUN, 2/2)....Labatt Breweries announced that PAUL COOKE, formerly with Hostess Frito-Lay Co., as their new Exec VP of Marketing and Sales -- a position left vacant for more than two years (Toronto GLOBE & MAIL, 2/2).