Manziel Signs Multiyear Deal With Nike Nike's Parker Talks Innovation, Competition Terms Of Penn State's Nike Deal Remain Secret U.S. Soccer Reveals World Cup Jerseys Reebok Rolls Out New Delta Logo Wichita State Gets Better Nike Deal Nike Sponsored Every Olympic Hockey Team Nike At Center Of Latest USATF Controversy Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
SUPER SHOW SURVEYS: BRAND LOYALTY AND IN-LINE SKATING
Published February 2, 1995
According to a survey by Kurt Salmon Associates to be released today at The Super Show in Atlanta, the $33B sporting goods industry is "rapidly evolving into a business of brands." 85% of products sold by manufactures were brand labels in '94, up from 79% in '93. Kurt Salmon's John Amsler: "A generic product doesn't have an allure in sports that it has at a grocery store." According to the survey, manufacturers rated "developing and strengthening a brand" as their No. 1 concern for '95. Five sporting good brands -- Nike, Reebok, Champion, Starter and Russell -- appear in the top 20 of loyalty among U.S. male and female shoppers for any goods (Chris Roush, ATLANTA CONSTITUTION, 2/2). IN-LINE SKATING: In another Kurt Salmon survey for the World Federation Sporting Goods Industry, in-line skating will be the "fastest growing sport" between now and 2001. The survey will be released today at The Super Show. There has been a 310% increase in in-line participation over the last six years (Henry Unger, ATLANTA CONSTITUTION, 2/2).