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SUPER SHOW SURVEYS: BRAND LOYALTY AND IN-LINE SKATING
Published February 2, 1995
According to a survey by Kurt Salmon Associates to be released today at The Super Show in Atlanta, the $33B sporting goods industry is "rapidly evolving into a business of brands." 85% of products sold by manufactures were brand labels in '94, up from 79% in '93. Kurt Salmon's John Amsler: "A generic product doesn't have an allure in sports that it has at a grocery store." According to the survey, manufacturers rated "developing and strengthening a brand" as their No. 1 concern for '95. Five sporting good brands -- Nike, Reebok, Champion, Starter and Russell -- appear in the top 20 of loyalty among U.S. male and female shoppers for any goods (Chris Roush, ATLANTA CONSTITUTION, 2/2). IN-LINE SKATING: In another Kurt Salmon survey for the World Federation Sporting Goods Industry, in-line skating will be the "fastest growing sport" between now and 2001. The survey will be released today at The Super Show. There has been a 310% increase in in-line participation over the last six years (Henry Unger, ATLANTA CONSTITUTION, 2/2).