SBD/2/Sponsorships Advertising Marketing

SUGAR BOWL GOES MOBILE -- IT'S NOW THE NOKIA SUGAR BOWL

     Nokia, Europe's largest cellular telephone manufacturer and
a major U.S. supplier, signed a "multi-million dollar" deal to
become the title sponsor of the Sugar Bowl for the next three
games.  The December 31, 1995 game will feature the No. 4 and No.
6 ranked teams, but the January '97 Nokia Sugar Bowl could
potentially host the national title game.  The Sugar Bowl is the
first major sponsorship deal for Nokia in the U.S.  Nokia holds
an option to extend the deal for games in 1999, 2000 and 2001.
Nokia President Kari-Pekka Wilska:  "The Sugar Bowl's tradition
of staging national championship-caliber games and college
football's broad appeal and national following provide an ideal
forum to promote Nokia to American consumers."  Dennis Swanson,
President of ABC Sports which televises the Sugar Bowl: "We are
pleased to be associated with a fast-growing, dynamic technology
company like Nokia."  In addition to the football game, other
events held at the Sugar Bowl will carry the Nokia name,
including college basketball and amateur tennis tournaments, the
national invitational flag football championship, a road race, a
sailing regatta, a youth soccer tournament and many social
functions (Sugar Bowl/Nokia).
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ABC, Walt Disney

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