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PGA TOUR FORMS ITS OWN LICENSING COMPANY
Published February 2, 1995
PGA Tour Commissioner Tim Finchem announced the formation of PGA Tour Licensing. It will be operated by The Paradies Shops and Battle Enterprises, Inc., both out of Atlanta, GA. PGA Tour Licensing will manage the PGA and Senior PGA Tour domestic licensing interests and they will immediately begin discussions with manufacturers and retailers of golf-related merchandise concerning the use of the PGA Tour trademark. The Paradies Shop consists of 200 specialty shop in airports around the U.S., in addition to 11 PGA Tour shops in nine airports. Battle Enterprises serves as the licensing agent for The Collegiate Licensing Company and NASCAR properties, among others (PGA Tour).