MetLife Ending Use Of Blimps At Sporting Events Cheez-It Not Renewing Current NASCAR Deals PGA Tour Implements New Scheduling Rule Peak Automotive Sponsoring NASCAR Mexico Series NASCAR Cup Series Title Deal In Limbo RFR's Newmark Reflects Of Creation Of RTA NASCAR, ISC To Thank Sprint For Cup Sponsorship Keselowski Talks Early Success Of Drivers Council Safeway Open Suffers From Woods' Withdrawal Tony Stewart Admits To Frustration With NASCAR
SBD/2/Sponsorships Advertising Marketing
PGA TOUR FORMS ITS OWN LICENSING COMPANY
Published February 2, 1995
PGA Tour Commissioner Tim Finchem announced the formation of PGA Tour Licensing. It will be operated by The Paradies Shops and Battle Enterprises, Inc., both out of Atlanta, GA. PGA Tour Licensing will manage the PGA and Senior PGA Tour domestic licensing interests and they will immediately begin discussions with manufacturers and retailers of golf-related merchandise concerning the use of the PGA Tour trademark. The Paradies Shop consists of 200 specialty shop in airports around the U.S., in addition to 11 PGA Tour shops in nine airports. Battle Enterprises serves as the licensing agent for The Collegiate Licensing Company and NASCAR properties, among others (PGA Tour).