PGA TOUR FORMS ITS OWN LICENSING COMPANY

     PGA Tour Commissioner Tim Finchem announced the formation of
PGA Tour Licensing.  It will be operated by The Paradies Shops
and Battle Enterprises, Inc., both out of Atlanta, GA.  PGA Tour
Licensing will manage the PGA and Senior PGA Tour domestic
licensing interests and they will immediately begin discussions
with manufacturers and retailers of golf-related merchandise
concerning the use of the PGA Tour trademark. The Paradies Shop
consists of 200 specialty shop in airports around the U.S., in
addition to 11 PGA Tour shops in nine airports.  Battle
Enterprises serves as the licensing agent for The Collegiate
Licensing Company and NASCAR properties, among others (PGA Tour).