SBD/2/Sponsorships Advertising Marketing


     Eighteen female athletes representing 14 sports will be
honored today in Washington at the Congressional awards ceremony
for National Girls and Women in Sports Day.  The National Fluid
Milk Processor Promotion Board is the official sponsor for all
NGWSD events as part of its '95 campaign, "MILK -- What a
surprise!"  Some of the athletes on hand:  Tracy Austin, Florence
Griffith Joyner, Mary Lou Retton and Venus Williams
(NGWSD/MILK)....Nancy Kerrigan has signed as an endorser for
Arctic Cat snowmobiles (Michael Hiestand, USA TODAY, 2/2).
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