Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
Published February 2, 1995
Eighteen female athletes representing 14 sports will be honored today in Washington at the Congressional awards ceremony for National Girls and Women in Sports Day. The National Fluid Milk Processor Promotion Board is the official sponsor for all NGWSD events as part of its '95 campaign, "MILK -- What a surprise!" Some of the athletes on hand: Tracy Austin, Florence Griffith Joyner, Mary Lou Retton and Venus Williams (NGWSD/MILK)....Nancy Kerrigan has signed as an endorser for Arctic Cat snowmobiles (Michael Hiestand, USA TODAY, 2/2).