SBD/17/The Back Of The Book

WHO ARE THE NFL'S MOST "AVID" FANS?

     The ESPN Chilton Sports Poll surveyed 14,824 U.S. residents
over a 13-month period (Jan. 4, 1994-Jan. 23, 1995) in an attempt
to quantify the NFL's most avid fans.  "Avid fans" were
identified by asking respondents to place themselves on a scale
of 0-10, where zero is "not a fan at all" and 10 is a "super
sports fan."  The following are demographic breakdowns of
respondents who answered 8-10:
AGE BREAKDOWN
INCOME BREAKDOWN
12-17
50%
Less than $12K
21%
18-24
33%
$12K-19,000
27%
25-34
35%
$20K-29,000
31%
35-44
28%
$30K-49,000
33%
45-54
27%
$50K-75,000
33%
55-64
26%
$75K-99,000
34%
65+
27%
$100K-149,000
46%
$150K+
42%
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