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SBD/17/The Back Of The Book
WHO ARE THE NFL'S MOST "AVID" FANS?
Published February 17, 1995
The ESPN Chilton Sports Poll surveyed 14,824 U.S. residents over a 13-month period (Jan. 4, 1994-Jan. 23, 1995) in an attempt to quantify the NFL's most avid fans. "Avid fans" were identified by asking respondents to place themselves on a scale of 0-10, where zero is "not a fan at all" and 10 is a "super sports fan." The following are demographic breakdowns of respondents who answered 8-10:
|
AGE
BREAKDOWN
|
INCOME BREAKDOWN | |||
|
12-17
|
50%
|
Less than $12K |
21%
|
|
|
18-24
|
33%
|
$12K-19,000 |
27%
|
|
|
25-34
|
35%
|
$20K-29,000 |
31%
|
|
|
35-44
|
28%
|
$30K-49,000 |
33%
|
|
|
45-54
|
27%
|
$50K-75,000 |
33%
|
|
|
55-64
|
26%
|
$75K-99,000 |
34%
|
|
|
65+
|
27%
|
$100K-149,000 |
46%
|
|
| $150K+ |
42%
|
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