52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21 1/2  -1/4   21 3/4  24 1/8  18 3/4    1900
Cobra Golf     CBRA 34 1/2   +1    33 1/4  41 1/2  13 3/8  318200
Converse       CVE  11 1/8  -3/8   11 1/2  12 5/8   9 1/4   54300
Callaway Golf  ELY  35      -1/8   35      43 5/8  28 1/2  297600
Fila           FLH  20 1/2  -1/8   20 3/8  20 3/8  12 1/2   55400
Sport Supply   GYM  12 3/8  -1/8   12 3/8  18       9 1/4   14700
L.A. Gear      LA    4 3/8    0     4 3/8   8 1/4   4 1/4   47800
Nike           NKE  70      +1/8   70 1/8  76 1/2  49 3/4  120800
Reebok         RBK  35      +1/8   34 3/4  40 1/4  28 3/8  382800
Russell Athl.  RML  30 5/8    0    30 1/2  32 5/8  24       40600
Skybox         SKYB 11 1/2  -1/2   11 3/4  14 3/8   8 3/8   26800
Sportmart      SPMT  8 7/8  -3/8    8 3/4  19 1/4   8 3/8  108500
Starter        STA   9 1/2    0     9 1/2  15 1/2   6 1/4   57400
Topps          TOPP  5 5/8  -1/8    5 3/4   8       4 1/8  169600
Sports Auth.   TSA  18 3/8    0    18 1/4  25      16 1/4   39300

     TODAY:  The NBA's Western Conference through February 14.

      

  
 
    
 
      
'94 
        YEAR-TO-DATE
    
  
  
 
    
 
      
TEAM
    
    
 
      
HOME

        DATES
    
    
 
      
AVG.
    
    
 
      
TOTAL
    
    
 
      
%CAP
    
    
 
      
AVG

        TIX$
    
    
 
      
'93

        AVG.
    
    
 
      
TOTAL 
        ATTEND

        +/- FROM '93
    
  
  
 
    
SPUR
    
 
      
21
    
    
 
      
19,705
    
    
 
      
413,810
    
    
 
      
95%
    
    
 
      
$30 
        
    
    
 
      
21,989
    
    
 
      
- 
        47,969
    
  
  
 
    
JAZZ
    
 
      
25
    
    
 
      
19,703
    
    
 
      
492,583
    
    
 
      
99%
    
    
 
      
$30 
        
    
    
 
      
19,837
    
    
 
      
- 
        3,343
    
  
  
 
    
SUNS
    
 
      
23
    
    
 
      
19,023
    
    
 
      
437,529
    
    
 
      
100%
    
    
 
      
$38 
        
    
    
 
      
19,023
    
    
 
      
No 
        Change
    
  
  
 
    
KING
    
 
      
23
    
    
 
      
17,317
    
    
 
      
398,291
    
    
 
      
100%
    
    
 
      
$24 
        
    
    
 
      
17,317
    
    
 
      
No 
        Change
    
  
  
 
    
NUGG
    
 
      
23
    
    
 
      
17,171
    
    
 
      
394,933
    
    
 
      
100%
    
    
 
      
$21 
        
    
    
 
      
16,049
    
    
 
      
+ 
        25,797
    
  
  
 
    
MAVS
    
 
      
26
    
    
 
      
16,495
    
    
 
      
428,880
    
    
 
      
94%
    
    
 
      
$25 
        
    
    
 
      
12,412
    
    
 
      
+ 
        106,157
    
  
  
 
    
ROCK
    
 
      
22
    
    
 
      
15,566
    
    
 
      
342,442
    
    
 
      
94%
    
    
 
      
$37 
        
    
    
 
      
14,910
    
    
 
      
+ 
        14,412
    
  
  
 
    
SONI
    
 
      
22
    
    
 
      
15,112
    
    
 
      
332,471
    
    
 
      
85%
    
    
 
      
$35 
        
    
    
 
      
14,645
    
    
 
      
+ 
        10,277
    
  
  
 
    
WARR
    
 
      
21
    
    
 
      
15,025
    
    
 
      
315,525
    
    
 
      
100%
    
    
 
      
$29 
        
    
    
 
      
15,025
    
    
 
      
No 
        Change
    
  
  
 
    
TWOL
    
 
      
23
    
    
 
      
14,205
    
    
 
      
326,725
    
    
 
      
75%
    
    
 
      
$28 
        
    
    
 
      
18,035
    
    
 
      
- 
        88,087
    
  
  
 
    
LAKE
    
 
      
19
    
    
 
      
13,270
    
    
 
      
252,130
    
    
 
      
76%
    
    
 
      
$33 
        
    
    
 
      
12,963
    
    
 
      
+ 
        5,841
    
  
  
 
    
PORT
    
 
      
22
    
    
 
      
12,888
    
    
 
      
228,536
    
    
 
      
100%
    
    
 
      
$35 
        
    
    
 
      
12,888
    
    
 
      
No 
        Change
    
  
  
 
    
CLIP
    
 
      
18
    
    
 
      
8,385
    
    
 
      
150,933
    
    
 
      
52%
    
    
 
      
$26 
        
    
    
 
      
11,016
    
    
 
      
- 
        47,366
    
  
  
 
    
at 
      AN
    
 
      
H 
        4
    
    
 
      
17,656
    
    
 
      
70,624
    
    
 
      
96%
    
    
 
      
$26 
        
    
    
 
      
n/a
    
    
 
      
n/a
    
  
  
 
    
— 
      ANH = The Arrowhead Pond at Anaheim
  

        
        Print | Tags: NBA, Phoenix Suns, The Back of the Book, Utah Jazz
    

     The ESPN Chilton Sports Poll surveyed 14,824 U.S. residents
over a 13-month period (Jan. 4, 1994-Jan. 23, 1995) in an attempt
to quantify the NFL's most avid fans.  "Avid fans" were
identified by asking respondents to place themselves on a scale
of 0-10, where zero is "not a fan at all" and 10 is a "super
sports fan."  The following are demographic breakdowns of
respondents who answered 8-10:

     

  
 
    
 
      
AGE 
        BREAKDOWN
    
    

    
INCOME 
      BREAKDOWN
  
  
 
    
 
      
12-17
    
    
 
      
50%
    
    
Less than 
      $12K
    
 
      
21%
    
  
  
 
    
 
      
18-24
    
    
 
      
33%
    
    
$12K-19,000
    
 
      
27%
    
  
  
 
    
 
      
25-34
    
    
 
      
35%
    
    
$20K-29,000
    
 
      
31%
    
  
  
 
    
 
      
35-44
    
    
 
      
28%
    
    
$30K-49,000
    
 
      
33%
    
  
  
 
    
 
      
45-54
    
    
 
      
27%
    
    
$50K-75,000
    
 
      
33%
    
  
  
 
    
 
      
55-64
    
    
 
      
26%
    
    
$75K-99,000
    
 
      
34%
    
  
  
 
    
 
      
65+
    
    
 
      
27%
    
    
$100K-149,000
    
 
      
46%
    
  
  
 
    

    
 
      

    
    
$150K+
    
 
      
42%
    
  

        
        Print | Tags: ESPN, NFL, The Back of the Book, Walt Disney