SBD/17/The Back Of The Book

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  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  21 1/2  -1/4   21 3/4  24 1/8  18 3/4    1900
    Cobra Golf     CBRA 34 1/2   +1    33 1/4  41 1/2  13 3/8  318200
    Converse       CVE  11 1/8  -3/8   11 1/2  12 5/8   9 1/4   54300
    Callaway Golf  ELY  35      -1/8   35      43 5/8  28 1/2  297600
    Fila           FLH  20 1/2  -1/8   20 3/8  20 3/8  12 1/2   55400
    Sport Supply   GYM  12 3/8  -1/8   12 3/8  18       9 1/4   14700
    L.A. Gear      LA    4 3/8    0     4 3/8   8 1/4   4 1/4   47800
    Nike           NKE  70      +1/8   70 1/8  76 1/2  49 3/4  120800
    Reebok         RBK  35      +1/8   34 3/4  40 1/4  28 3/8  382800
    Russell Athl.  RML  30 5/8    0    30 1/2  32 5/8  24       40600
    Skybox         SKYB 11 1/2  -1/2   11 3/4  14 3/8   8 3/8   26800
    Sportmart      SPMT  8 7/8  -3/8    8 3/4  19 1/4   8 3/8  108500
    Starter        STA   9 1/2    0     9 1/2  15 1/2   6 1/4   57400
    Topps          TOPP  5 5/8  -1/8    5 3/4   8       4 1/8  169600
    Sports Auth.   TSA  18 3/8    0    18 1/4  25      16 1/4   39300
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  The NBA's Western Conference through February 14.
    '94 YEAR-TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TOTAL
    %CAP
    AVG
    TIX$
    '93
    AVG.
    TOTAL ATTEND
    +/- FROM '93
    SPUR
    21
    19,705
    413,810
    95%
    $30
    21,989
    - 47,969
    JAZZ
    25
    19,703
    492,583
    99%
    $30
    19,837
    - 3,343
    SUNS
    23
    19,023
    437,529
    100%
    $38
    19,023
    No Change
    KING
    23
    17,317
    398,291
    100%
    $24
    17,317
    No Change
    NUGG
    23
    17,171
    394,933
    100%
    $21
    16,049
    + 25,797
    MAVS
    26
    16,495
    428,880
    94%
    $25
    12,412
    + 106,157
    ROCK
    22
    15,566
    342,442
    94%
    $37
    14,910
    + 14,412
    SONI
    22
    15,112
    332,471
    85%
    $35
    14,645
    + 10,277
    WARR
    21
    15,025
    315,525
    100%
    $29
    15,025
    No Change
    TWOL
    23
    14,205
    326,725
    75%
    $28
    18,035
    - 88,087
    LAKE
    19
    13,270
    252,130
    76%
    $33
    12,963
    + 5,841
    PORT
    22
    12,888
    228,536
    100%
    $35
    12,888
    No Change
    CLIP
    18
    8,385
    150,933
    52%
    $26
    11,016
    - 47,366
    at AN
    H 4
    17,656
    70,624
    96%
    $26
    n/a
    n/a
    — ANH = The Arrowhead Pond at Anaheim

    Print | Tags: NBA, Phoenix Suns, The Back of the Book, Utah Jazz
  • WHO ARE THE NFL'S MOST "AVID" FANS?

         The ESPN Chilton Sports Poll surveyed 14,824 U.S. residents
    over a 13-month period (Jan. 4, 1994-Jan. 23, 1995) in an attempt
    to quantify the NFL's most avid fans.  "Avid fans" were
    identified by asking respondents to place themselves on a scale
    of 0-10, where zero is "not a fan at all" and 10 is a "super
    sports fan."  The following are demographic breakdowns of
    respondents who answered 8-10:
    AGE BREAKDOWN
    INCOME BREAKDOWN
    12-17
    50%
    Less than $12K
    21%
    18-24
    33%
    $12K-19,000
    27%
    25-34
    35%
    $20K-29,000
    31%
    35-44
    28%
    $30K-49,000
    33%
    45-54
    27%
    $50K-75,000
    33%
    55-64
    26%
    $75K-99,000
    34%
    65+
    27%
    $100K-149,000
    46%
    $150K+
    42%

    Print | Tags: ESPN, NFL, The Back of the Book, Walt Disney
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