Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review Adidas May Replace Reebok In NHL Could Adidas Replace Reebok On NHL Jerseys? Reebok Launching "Fitness In Motion" Campaign Adidas Restructures Reebok Management Reebok Seeks To Blend Shopping, Fitness Reebok's Fitness Focus Paying Off
Upcoming Conferences and Events
SBD/17/Sponsorships Advertising Marketing
REEBOK FACES DIFFICULT FIGHT FOR NEW CORPORATE HEADQUARTERS
Published February 17, 1995
Reebok International Ltd. "has been warned" by the State of Massachusetts that it faces a "tough political and public relations fight" if it insists on a 207-acre site alongside Route 128 in Dedham, MA, for a new corporate headquarters. The athletic show and sportswear company said it wants to move from its present office in Stoughton, MA, where it is "cramped for space." The land was bought last year by the state for development as a park, and Michael Hogan, Dir of the state Office of Business Development, said Reebok was told by state officials, including Governor Weld, that the company was in danger of a public relations "battle" if it asks for legislative help in selling the park land (Jerry Ackerman, BOSTON GLOBE, 2/16).