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SBD/17/Sponsorships Advertising Marketing
NASCAR AND GATORADE ANNOUNCE RENEWAL OF THEIR RELATIONSHIP
Published February 17, 1995
Gatorade Co. and NASCAR have announced that Gatorade Thirst Quencher will have a revamped, $487,500 NASCAR awards program for the '95 season. Gatorade Thirst Quencher will sponsor the Gatorade Front Runner Award in 12 NASCAR racing series, which will be given to the driver leading the series point standings at the halfway mark of the season in all 12 series. NASCAR VP for Marketing and Corporate Communications Brian France: "Gatorade has been a part of the NASCAR lifestyle for fans and competitors for many years. The Gatorade Front Runner Award represents a new, exciting commitment from a longtime friend" (NASCAR).