SBD/17/Sponsorships Advertising Marketing

NASCAR AND GATORADE ANNOUNCE RENEWAL OF THEIR RELATIONSHIP

     Gatorade Co. and NASCAR have announced that Gatorade Thirst
Quencher will have a revamped, $487,500 NASCAR awards program for
the '95 season.  Gatorade Thirst Quencher will sponsor the
Gatorade Front Runner Award in 12 NASCAR racing series, which
will be given to the driver leading the series point standings at
the halfway mark of the season in all 12 series.  NASCAR VP for
Marketing and Corporate Communications Brian France:  "Gatorade
has been a part of the NASCAR lifestyle for fans and competitors
for many years.  The Gatorade Front Runner Award represents a
new, exciting commitment from a longtime friend" (NASCAR).
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