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MARKETPLACE ROUND-UP: LIQUID SKY EDITION

     PEPSI: Pepsi is broadening its ad presence on network cable
"with first time ad schedules" on E! Entertainment, Sci-Fi
Channel, USA Network, and BET.  A Pepsi spokesperson confirmed
that company is "expanding our use of cable. ... We think it
improves our chances of channel surfers seeing our advertising"
(Jane Weaver, COWLES BUSINESS MEDIA, 2/17).
     COCA-COLA: Coca-Cola has introduced new packaging and lower
prices for its fruit drink, Hi-C.  It has also tripled its ad
budget to $20M to boost slow sales.  Hi-C sales dropped 2.8% to
$187M last year.  A new slogan, developed by Lowe and
Partner/SMS:  "Drink plenty of Hi-C now, while there's still
time" (Chris Roush, ATLANTA CONSTITUTION, 2/17).  For the 33rd
year in a row, Coca-Cola Co.'s board of directors increased its
quarterly dividend, this year's increase is up 13% to .22 cents a
share (ATLANTA CONSTITUTION, 2/17).
     ANHEUSER-BUSCH:  Jerry Ritter, Anheuser-Busch Chief
Financial and Administrative Officer, predicts rising sales for
A-B beers in the U.S. and abroad this year.  Ritter said A-B
officials expect volume growth of 2% or more, "vigorous by beer
industry standards" (ST. LOUIS POST-DISPATCH, 2/17).
     WINE COUNTRY:  The NHL "was so impressed" with the May 1994
sales of S.J. Sharkie's Chardonnay, a Napa Valley wine that
Joseph George Distributors labeled with a San Jose Sharks' logo,
that the league commissioned 12,000 bottles be labeled for the
canceled-'95 All-Star Game.  George now hopes to sell the wine as
a collector's item for $7.99 a bottle (Joyce Gemperlein, SAN JOSE
MERCURY NEWS, 2/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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