NBC's Lead NHL Team Earning Kudos Penguins Get Creative With Playoff Marketing A-B Launches Loyalty Program Around BuschBucks.com Pierre McGuire Lauded For NHL Coverage Pegulas Face Criticism Over Handling Of Sabres NHL Games Down Big On TV, But Up On Digital Midwest NHL Teams Struggle With Late Playoff Starts Bettman Says Nassau Not Long-Term Islanders Home Islanders Appear Content With GM Snow NHL Adding iPads On Benches For Playoffs
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MARKETPLACE ROUND-UP: LIQUID SKY EDITION
Published February 17, 1995
PEPSI: Pepsi is broadening its ad presence on network cable "with first time ad schedules" on E! Entertainment, Sci-Fi Channel, USA Network, and BET. A Pepsi spokesperson confirmed that company is "expanding our use of cable. ... We think it improves our chances of channel surfers seeing our advertising" (Jane Weaver, COWLES BUSINESS MEDIA, 2/17). COCA-COLA: Coca-Cola has introduced new packaging and lower prices for its fruit drink, Hi-C. It has also tripled its ad budget to $20M to boost slow sales. Hi-C sales dropped 2.8% to $187M last year. A new slogan, developed by Lowe and Partner/SMS: "Drink plenty of Hi-C now, while there's still time" (Chris Roush, ATLANTA CONSTITUTION, 2/17). For the 33rd year in a row, Coca-Cola Co.'s board of directors increased its quarterly dividend, this year's increase is up 13% to .22 cents a share (ATLANTA CONSTITUTION, 2/17). ANHEUSER-BUSCH: Jerry Ritter, Anheuser-Busch Chief Financial and Administrative Officer, predicts rising sales for A-B beers in the U.S. and abroad this year. Ritter said A-B officials expect volume growth of 2% or more, "vigorous by beer industry standards" (ST. LOUIS POST-DISPATCH, 2/17). WINE COUNTRY: The NHL "was so impressed" with the May 1994 sales of S.J. Sharkie's Chardonnay, a Napa Valley wine that Joseph George Distributors labeled with a San Jose Sharks' logo, that the league commissioned 12,000 bottles be labeled for the canceled-'95 All-Star Game. George now hopes to sell the wine as a collector's item for $7.99 a bottle (Joyce Gemperlein, SAN JOSE MERCURY NEWS, 2/16).