SBD/17/Sponsorships Advertising Marketing

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         Walt Disney Co. is among three finalists for developing a
    hotel and entertainment complex on 42nd St. and 8th Avenue in New
    York, joining Marriot Int'l and Milstein Properties.  The "tower
    will be the western cornerstone of the long-awaited 42nd Street
    Development Project."  The Disney group, who call themselves
    Dream Team Associates, says that Sega has "expressed an interest"
    in leasing the "entire" basement to create an "urban
    entertainment center."  There are also plans for an ESPN Sports
    Bar and Cafe under the Disney group's bid (Jonathan Auerbach,
    N.Y. POST, 2/17).

    Print | Tags: ESPN, Walt Disney

         Converse announced yesterday it will release its eighth
    "Grandmama" spot featuring the Hornets' Larry Johnson.  In the
    commercial, Johnson (as "Grandmama") goes to a gym and puts on a
    show while playing basketball with "the hot shots of the gym"
    with Johnson watching -- while the Commodores' "Brick House"
    plays in the background.  The commercial debuts nationally
    February 20 and will run through March 12 on MTV, BET and in 21
    major markets around the country (Converse).

    Print | Tags: Converse, New Orleans Pelicans

         One day after rejecting a bid for title sponsorship from
    Tambrands, the WTA Tour signed a deal with IMG that will give IMG
    exclusive rights to the WTA's marketing and television rights
    (WTA Tour).  The four-year deal could be worth as much as $17M
    according to the USA TODAY.  IMG currently owns six of the sixty
    events on the WTA Tour and represents a "substantial" number of
    the top stars, including Jennifer Capriati, Mary Pierce and
    former players Martina Navratilova and Chris Evert.  IMG
    currently has a similar deal with the men's ATP Tour, which
    raised questions in "tennis circles" of a potential conflict of
    interest.  IMG spokesperson Linda Dozoretz:  "IMG has a vested
    interest in tennis, not a conflict. ... They have no interest in
    taking over women's tennis so their clients will profit from it"
    (Sal Ruibal, USA TODAY, 2/17).  According to the WTA Tour's Ana
    Leaird, IMG will have responsibility for selling the title
    sponsorship to the tour, for which IMG will receive a commission.
    The WTA has been looking for a tour title-sponsor since the
    tour's association with Virginia Slims ended last year (THE
    DAILY).  The agreement runs through 1999 and also includes
    international television, and licencing rights.  WTA CEO Anne
    Person Worcester: "By drawing on IMG's resources and long-term
    investment in the game, this new alliance will help further our
    goals of strengthening the global popularity and stature of
    women's tennis as the preeminent sport for women worldwide"
         REACTION:  The Tambrands deal rejected by the WTA was put
    together by Advantage International, which previously held tour
    marketing rights. The "timing" of the two deals led to
    speculation that rejection of Tampax was "tied to the signing of
    the more lucrative IMG deal."  WTA Tour CEO Person Worcester:
    "The Tampax decision was based on the tour's long-term goals, not
    short term financial gain."  IMG Spokesperson Dozoretz also said,
    "They were two separate deals" (USA TODAY, 2/17).  One U.S. TV
    exec, on the possible Tambrands sponsorship: "Tampax would give
    all other potential tournament sponsors an excuse not to invest
    in women's tennis" (Steve Wilstein, AP/DETROIT NEWS, 2/16).

    Print | Tags: ATP, IMG

         PEPSI: Pepsi is broadening its ad presence on network cable
    "with first time ad schedules" on E! Entertainment, Sci-Fi
    Channel, USA Network, and BET.  A Pepsi spokesperson confirmed
    that company is "expanding our use of cable. ... We think it
    improves our chances of channel surfers seeing our advertising"
    (Jane Weaver, COWLES BUSINESS MEDIA, 2/17).
         COCA-COLA: Coca-Cola has introduced new packaging and lower
    prices for its fruit drink, Hi-C.  It has also tripled its ad
    budget to $20M to boost slow sales.  Hi-C sales dropped 2.8% to
    $187M last year.  A new slogan, developed by Lowe and
    Partner/SMS:  "Drink plenty of Hi-C now, while there's still
    time" (Chris Roush, ATLANTA CONSTITUTION, 2/17).  For the 33rd
    year in a row, Coca-Cola Co.'s board of directors increased its
    quarterly dividend, this year's increase is up 13% to .22 cents a
    share (ATLANTA CONSTITUTION, 2/17).
         ANHEUSER-BUSCH:  Jerry Ritter, Anheuser-Busch Chief
    Financial and Administrative Officer, predicts rising sales for
    A-B beers in the U.S. and abroad this year.  Ritter said A-B
    officials expect volume growth of 2% or more, "vigorous by beer
    industry standards" (ST. LOUIS POST-DISPATCH, 2/17).
         WINE COUNTRY:  The NHL "was so impressed" with the May 1994
    sales of S.J. Sharkie's Chardonnay, a Napa Valley wine that
    Joseph George Distributors labeled with a San Jose Sharks' logo,
    that the league commissioned 12,000 bottles be labeled for the
    canceled-'95 All-Star Game.  George now hopes to sell the wine as
    a collector's item for $7.99 a bottle (Joyce Gemperlein, SAN JOSE
    MERCURY NEWS, 2/16).

    Print | Tags: Anheuser Busch, Coca-Cola, NHL, PepsiCo, San Jose Sharks

         Gatorade Co. and NASCAR have announced that Gatorade Thirst
    Quencher will have a revamped, $487,500 NASCAR awards program for
    the '95 season.  Gatorade Thirst Quencher will sponsor the
    Gatorade Front Runner Award in 12 NASCAR racing series, which
    will be given to the driver leading the series point standings at
    the halfway mark of the season in all 12 series.  NASCAR VP for
    Marketing and Corporate Communications Brian France:  "Gatorade
    has been a part of the NASCAR lifestyle for fans and competitors
    for many years.  The Gatorade Front Runner Award represents a
    new, exciting commitment from a longtime friend" (NASCAR).

    Print | Tags: NASCAR

         Reebok International Ltd. "has been warned" by the
    State of Massachusetts that it faces a "tough political and
    public relations fight" if it insists on a 207-acre site
    alongside Route 128 in Dedham, MA, for a new corporate
    headquarters.  The athletic show and sportswear company said it
    wants to move from its present office in Stoughton, MA, where it
    is "cramped for space."  The land was bought last year by the
    state for development as a park, and Michael Hogan, Dir of the
    state Office of Business Development, said Reebok was told by
    state officials, including Governor Weld, that the company was in
    danger of a public relations "battle" if it asks for legislative
    help in selling the park land (Jerry Ackerman, BOSTON GLOBE,

    Print | Tags: Reebok
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