SBD/17/Olympics

COCA-COLA TO BE PRESENTER OF '96 OLYMPIC TORCH RELAY

     Coca-Cola Co. announced yesterday that it will be the
presenter of the '96 Olympic Torch relay in the United States.
As part of the Relay, Coca-Cola will help fill at least 2,500 of
the 10,000 torchbearer slots through local and national consumer
and customer programs.  Among the cities that should be included
in the tour:  St. Louis, Salt Lake City, St. Joseph, MO, and
Washington, DC (ACOG/Coca-Cola).  Coca-Cola Public Relations
Manager Ben Deutch said the company will use promotions to fill
many of the 2,500 torchbearer slots and that they are "in the
process" of determining what those promotions will be (THE
DAILY).
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Coca-Cola, Olympics

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