Boston Mayor Excited About '24 Games Bid Casey Wasserman Takes Over L.A.'s Olympics Bid Boston Mayor Weighing Potential Olympic Bid World Cup Brings Optimism For '16 Rio Games John Fish Touts Boston As Olympic Host City Coke Leery Of Pepsi Ads Near Daytona Construction Costs A Concern For Tokyo Games Rio Still Way Behind For '16 Games Olympic Museum Nears Deal With USOC Brands Active Around World Cup Despite Protests
Upcoming Conferences and Events
COCA-COLA TO BE PRESENTER OF '96 OLYMPIC TORCH RELAY
Published February 17, 1995
Coca-Cola Co. announced yesterday that it will be the presenter of the '96 Olympic Torch relay in the United States. As part of the Relay, Coca-Cola will help fill at least 2,500 of the 10,000 torchbearer slots through local and national consumer and customer programs. Among the cities that should be included in the tour: St. Louis, Salt Lake City, St. Joseph, MO, and Washington, DC (ACOG/Coca-Cola). Coca-Cola Public Relations Manager Ben Deutch said the company will use promotions to fill many of the 2,500 torchbearer slots and that they are "in the process" of determining what those promotions will be (THE DAILY).