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  • COCA-COLA TO BE PRESENTER OF '96 OLYMPIC TORCH RELAY

         Coca-Cola Co. announced yesterday that it will be the
    presenter of the '96 Olympic Torch relay in the United States.
    As part of the Relay, Coca-Cola will help fill at least 2,500 of
    the 10,000 torchbearer slots through local and national consumer
    and customer programs.  Among the cities that should be included
    in the tour:  St. Louis, Salt Lake City, St. Joseph, MO, and
    Washington, DC (ACOG/Coca-Cola).  Coca-Cola Public Relations
    Manager Ben Deutch said the company will use promotions to fill
    many of the 2,500 torchbearer slots and that they are "in the
    process" of determining what those promotions will be (THE
    DAILY).
    

    Print | Tags: Coca-Cola, Olympics
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