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SBD/17/Leagues Governing Bodies
NFL TO GET TOUGH WITH SEGA OVER DEION'S BAY AREA INCENTIVE
Published February 17, 1995
ESPN's Chris Mortenson reports that the NFL will not ignore Deion Sanders' endorsement deal with Sega that calls for him to make an additional $1.2M should he stay with the 49ers. Mortenson: "It promises to be a full-blown investigation with potential legal implications." Sega claims the deal is "legit" because the company's Bay Area headquarters will allow for a more complete working agreement with Sanders if he stays in the area. Mortenson said the league wants to stop this deal because it could be the "tip of the iceberg" as a way for players and teams to "circumvent the salary cap." Mortenson said the NFL will probably try to block the deal by "threatening to pull the lucrative licencing agreement" Sega has with the league (SportsCenter, ESPN, 2/16).