SBD/17/Leagues Governing Bodies

NFL TO GET TOUGH WITH SEGA OVER DEION'S BAY AREA INCENTIVE

     ESPN's Chris Mortenson reports that the NFL will not ignore
Deion Sanders' endorsement deal with Sega that calls for him to
make an additional $1.2M should he stay with the 49ers.
Mortenson:  "It promises to be a full-blown investigation with
potential legal implications."  Sega claims the deal is "legit"
because the company's Bay Area headquarters will allow for a more
complete working agreement with Sanders if he stays in the area.
Mortenson said the league wants to stop this deal because it
could be the "tip of the iceberg" as a way for players and teams
to "circumvent the salary cap."  Mortenson said the NFL will
probably try to block the deal by "threatening to pull the
lucrative licencing agreement" Sega has with the league
(SportsCenter, ESPN, 2/16).
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