SBD/17/Franchises

NEW MANAGEMENT IN MIAMI NOT AFRAID TO STEP INTO THE KITCHEN

     The new ownership of the Heat took out a full-page ad in
Thursday's MIAMI HERALD and Ft. Lauderdale SUN-SENTINEL to
reassure fans of their commitment to winning.  The ad leads: "We
Must Admit The Heat Hasn't Exactly Set The World On Fire" and
features typical complaints from Heat fans, such as: "The Heat
Doesn't Know How to Draft ... How Could We Blow A 20 Point Lead?
...  Do Something, Anything."  The team's response is written at
the bottom:  "Enough said.  We've heard it all. ... So, we're
making changes."  The ad announces the recent personnel changes
and offered a fan give-a-way held at last night's game against
the Knicks.  The ad ends: "Join Us. ... But hold on to your
seats.  We're giving it our best shot" (MIAMI HERALD, 2/16).
     HEAT WAVE:  Heat fans have to give new Heat Owner Micky
Arison "credit" for trying to improve the team, according to
Edwin Pope of the MIAMI HERALD.  Arison "controls the Heat and he
can do whatever he wants" (MIAMI HERALD, 2/16).  The HERALD also
featured a lengthy, Q&A with new GM Dave Wohl.  Wohl on the
building process: "By the fifth year, I'd like to be in the NBA
Finals" (Bob Rubin, MIAMI HERALD, 2/16).
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