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NEW MANAGEMENT IN MIAMI NOT AFRAID TO STEP INTO THE KITCHEN
Published February 17, 1995
The new ownership of the Heat took out a full-page ad in Thursday's MIAMI HERALD and Ft. Lauderdale SUN-SENTINEL to reassure fans of their commitment to winning. The ad leads: "We Must Admit The Heat Hasn't Exactly Set The World On Fire" and features typical complaints from Heat fans, such as: "The Heat Doesn't Know How to Draft ... How Could We Blow A 20 Point Lead? ... Do Something, Anything." The team's response is written at the bottom: "Enough said. We've heard it all. ... So, we're making changes." The ad announces the recent personnel changes and offered a fan give-a-way held at last night's game against the Knicks. The ad ends: "Join Us. ... But hold on to your seats. We're giving it our best shot" (MIAMI HERALD, 2/16). HEAT WAVE: Heat fans have to give new Heat Owner Micky Arison "credit" for trying to improve the team, according to Edwin Pope of the MIAMI HERALD. Arison "controls the Heat and he can do whatever he wants" (MIAMI HERALD, 2/16). The HERALD also featured a lengthy, Q&A with new GM Dave Wohl. Wohl on the building process: "By the fifth year, I'd like to be in the NBA Finals" (Bob Rubin, MIAMI HERALD, 2/16).