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PRAISE TO HAKEEM FOR GIVING YOUNGSTERS A SHOE ALTERNATIVE

     This week's "Scorecard" in SPORTS ILLUSTRATED applauds
Hakeem Olajuwon's new sneaker deal.  Olajuwon will endorse a new
line of Spaldings that cost no more than $60 a pair.  "Scorecard"
calls the deal "a significant break from the established practice
of superstar athletes," because of Olajuwon's decision not to
sign with Nike, Reebok "or any of the other 'top end'
manufacturers."  The shoes will be available at discount stores,
where almost half of the 400M sales of athletic shoes take place.
Olajuwon says he signed the deal "because he's alarmed at the
values he sometimes sees youngsters espouse."  Olajuwon:  "A lot
of kids just go with the name brand.  They bother their parents
for $150 shoes" (SPORTS ILLUSTRATED, 2/20 issue).  USA TODAY's
Michael Hiestand notes Olajuwon's Spalding deal and gives a
"Thumbs Down" to "the idea that it's mandatory for superstars to
drain kids' wallets" (USA TODAY, 2/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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