MLB Could Expand Vine Ad Campaigns DNC Intentionally Misidentifying BofA Stadium? BofA Cutting Some NASCAR Track Sponsorships Santa Clara Has Money For 49ers Stadium BofA Debuting New MLB Campaign Auto, Bank Sports Sponsorship Effectiveness Auto, Bank Sports Sponsorship Effectiveness LMS To Replace Front-Stretch Seating Wheels & Deals Executive Transactions
SBD/16/Sponsorships Advertising Marketing
NATIONSBANK INKS DEAL TO BE OFFICIAL BANK OF THE PANTHERS
Published February 16, 1995
NationsBank and the Panthers announced a deal yesterday that will make the bank the team's official financial services company and a "platinum" sponsor. NationsBank will have a 5-year, exclusive commitment from the team that will include in-stadium promotional and media activities and the right to develop Panthers-related banking products and services (Panthers).