Bucks Turn To County For Arena Land Deal NBA Signs Marriott For International Games Paolantonio Clarifies Bisciotti Comments Hornets, FanDuel Sign Multiyear Deal PGA Tour Debuting OTT Service This Week PGA Tour's Young Guns Are Taking Over EIR For Warriors' Arena Shows Traffic Problems Pistons Hope Player Hospitality Pays Dividends Olympics Shakes Up '16 PGA Tour Schedule Hawks Exploring Venue Options In Atlanta
SBD/16/Sponsorships Advertising Marketing
Published February 16, 1995
The NBA, which saw its Jam Session grow from 40,000 people and 18 sponsors during All-Star Weekend in '94 to 120,000 people and 29 sponsors in '95, is already accepting sponsorship requests for next year. But NBA spokesperson Kelly McComb notes that with the league's 18 sponsors and 150 licensees getting right of first refusal, "there may not be room for everyone" (Karen Hunter, N.Y. DAILY NEWS, 2/16). ....Sporting goods stores made strong productivity gains over the five-year period from 1987-92, according to the NSGA's analysis of the Census Retail Trade data. In five key categories -- sales, number of stores, number of employees, sales per store and sales per employee -- sporting goods stores showed higher increases than the general retail trade (NSGA)....Haagen-Dazs will use the PGA Senior Tour's GTE Suncoast Classic as an opportunity to market its new fat-free Sorbet Bar (TAMPA TRIBUNE, 2/16)....Sportmart Inc. announced it expects 4th quarter sales to be down 3% from last year due to "unseasonably warm weather" and flooding in CA where about half of the chain's outlets are located (Sportmart)....The city of Pittsburgh announced plans for the 1995 Thrift Drug Women's Invitational, a new int'l bicycle race to be held May 21. The race is part of the Tour of America, the premier series of international bicycle races in the U.S., and will be produced by ICP/Pittsburgh, an affiliate of ISL Sports & Co. USA (Thrift Drug).