SBD/16/Sponsorships Advertising Marketing

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  • FEMININE HYGIENE PRODUCT REJECTED AS SPONSOR BY WTA TOUR

         "The financially strapped women's tennis tour, without a
    title sponsor for two years, rejected an offer Wednesday from
    Tampax to become the tour's worldwide sponsor," reports Julie
    Cart in this morning's L.A. TIMES.  A letter from the WTA
    Executive Committee to the WTA Board of Directors said the
    decision to turn down the 3-year, $10M deal "was made, in part,
    because of the negative image associated with feminine hygiene
    products."  According to the letter, more than 75% of "tennis
    insiders" polled on the deal thought it would be a "bad move" for
    the WTA Tour.  Bruce Garren, spokesperson for Tambrands, Tampax's
    parent company, had no comment (L.A. TIMES, 2/16).  WTA Tour CEO
    Anne Person Worcester:  "We were flattered by their interest.
    But after a great deal of discussion and input from various
    members of the tennis community, the decision was made to
    discontinue discussions with Tampax."  The tour is still
    considering IMG's 4-year, $16M offer to represent them in
    marketing and TV negotiations.  Worcester:  "We're very close to
    a final decision on IMG's offer."  Tampax was brought to the tour
    by Advantage International.  Advantage Senior VP of Marketing &
    Sales Harlan Stone:  "We think they missed a chance for a break-
    through sponsorship that would have helped the players and the
    tour over time" (Doug Smith, USA TODAY, 2/16).
    

    Print | Tags: Champ Car World Series, IMG
  • MARKETPLACE ROUND-UP

         The NBA, which saw its Jam Session grow from 40,000 people
    and 18 sponsors during All-Star Weekend in '94 to 120,000 people
    and 29 sponsors in '95, is already accepting sponsorship requests
    for next year.  But NBA spokesperson Kelly McComb notes that with
    the league's 18 sponsors and 150 licensees getting right of first
    refusal, "there may not be room for everyone" (Karen Hunter, N.Y.
    DAILY NEWS, 2/16). ....Sporting goods stores made strong
    productivity gains over the five-year period from 1987-92,
    according to the NSGA's analysis of the Census Retail Trade data.
    In five key categories -- sales, number of stores, number of
    employees, sales per store and sales per employee -- sporting
    goods stores showed higher increases than the general retail
    trade  (NSGA)....Haagen-Dazs will use the PGA Senior Tour's GTE
    Suncoast Classic as an opportunity to market its new fat-free
    Sorbet Bar (TAMPA TRIBUNE, 2/16)....Sportmart Inc. announced it
    expects 4th quarter sales to be down 3% from last year due to
    "unseasonably warm weather" and flooding in CA where about half
    of the chain's outlets are located (Sportmart)....The city of
    Pittsburgh announced plans for the 1995 Thrift Drug Women's
    Invitational, a new int'l bicycle race to be held May 21.  The
    race is part of the Tour of America, the premier series of
    international bicycle races in the U.S., and will be produced by
    ICP/Pittsburgh, an affiliate of ISL Sports & Co. USA (Thrift
    Drug).
    

    Print | Tags: GTE, NBA, PGA Tour
  • MILLER GENUINE DRAFT POLLS MEDIA ON 2000 NBA ALL-STAR MVP

         Shaquille O'Neal will be the NBA's All-Star MVP in 2000,
    according to a survey of journalists covering this year's game in
    Phoenix sponsored by Miller Genuine Draft.  O'Neal, who received
    28%, was followed by Grant Hill at 23%.
    THE TOP TEN
    1)
    Shaquille O'Neal
    28%
    2)
    Grant Hill
    23%
    3)
    Anfernee Hardaway
    12%
    4)
    Glenn Robinson
    7.5%
    5)
    Jason Kidd
    6%
    6)
    Charles Barkley
    2.5%
    Michael Jordan
    2.5%
    8)
    Jamie Watson
    2%
    Chris Webber
    2%
    10)
    Jimmy Jackson
    1.2%
    Vin Baker
    1.2%
    THE NEXT GENERATION: Among those not in the Top 10 included college players not yet in the pros: St. Johns' Felipe Lopez, Georgetown's Allen Iverson, UNC's Jerry Stackhouse and Rasheed Wallace, UCLA's Ed O'Bannon, Arkansas' Corliss Williamson, Michigan State's Shawn Respert, Duke's Cherokee Parks, Maryland's Joe Smith and Arizona's Damon Stoudamire (Miller Genuine Draft).

    Print | Tags: NBA
  • NATIONSBANK INKS DEAL TO BE OFFICIAL BANK OF THE PANTHERS

         NationsBank and the Panthers announced a deal yesterday that
    will make the bank the team's official financial services company
    and a "platinum" sponsor.  NationsBank will have a 5-year,
    exclusive commitment from the team that will include in-stadium
    promotional and media activities and the right to develop
    Panthers-related banking products and services (Panthers).
    

    Print | Tags: Bank of America
  • PRAISE TO HAKEEM FOR GIVING YOUNGSTERS A SHOE ALTERNATIVE

         This week's "Scorecard" in SPORTS ILLUSTRATED applauds
    Hakeem Olajuwon's new sneaker deal.  Olajuwon will endorse a new
    line of Spaldings that cost no more than $60 a pair.  "Scorecard"
    calls the deal "a significant break from the established practice
    of superstar athletes," because of Olajuwon's decision not to
    sign with Nike, Reebok "or any of the other 'top end'
    manufacturers."  The shoes will be available at discount stores,
    where almost half of the 400M sales of athletic shoes take place.
    Olajuwon says he signed the deal "because he's alarmed at the
    values he sometimes sees youngsters espouse."  Olajuwon:  "A lot
    of kids just go with the name brand.  They bother their parents
    for $150 shoes" (SPORTS ILLUSTRATED, 2/20 issue).  USA TODAY's
    Michael Hiestand notes Olajuwon's Spalding deal and gives a
    "Thumbs Down" to "the idea that it's mandatory for superstars to
    drain kids' wallets" (USA TODAY, 2/16).
    

    Print | Tags: Nike, Reebok, Russell Athletic, Sports Illustrated, Time Warner
  • THE NASCAR LIFESTYLE -- THE CHOICE OF A NEW GENERATION?

         Pepsi has signed a three-year agreement to become the
    Official Soft Drink of NASCAR.  According to NASCAR, "Pepsi's
    plans include a program that will honor a NASCAR fan with an
    award of appreciation at all 31 NASCAR Winston Cup events, as
    well as a Pepsi/NASCAR Fan Club and promotions and sweepstakes in
    all local markets."  NASCAR VP for Marketing & Corporate
    Communications Brian France:  "Pepsi is recognized as a world
    leader in its creative use of media and packaging."  PepsiCo Exec
    VP of Marketing Brian Swette:  "We're thrilled to be broadening
    our relationship with the most popular and fastest-growing
    spectator sport.  We'll leverage the power of NASCAR racing with
    the popularity of Pepsi.  It's a perfect marriage."  PepsiCo
    currently sponsors the Pepsi 400 Winston Cup event at Daytona,
    FL, in July and the Mountain Dew Southern 400 at Darlington, SC,
    in September (NASCAR).
    

    Print | Tags: NASCAR, PepsiCo, R J Reynolds
  • UPPER DECK FILES LAWSUIT AGAINST MEMORABILIA MANUFACTURERS

         Upper Deck announced that it has filed a lawsuit to stop the
    flow of unauthorized sports memorabilia.  The company named four
    corporations in its suit:  The Score Board, Shop at Home, CPG
    Direct, and B&J Collectibles.  Upper Deck Authenticated Chair &
    CEO Brian Burr said the company will do "whatever we can to clean
    up the sports autograph business.  The consumer must be protected
    from the illegal businesses that profit from sports fans' lack of
    awareness."  Upper Deck filed the lawsuit in an attempt to force
    all sports memorabilia manufacturers to comply with CA law
    relating to certificates of authenticity (Upper Deck).
    

    Print | Tags: Upper Deck
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