SBD/16/Olympics

Print All
  • TWO SPONSORS SIGN ON TO HELP CELEBRATE ATLANTA'S "DREAM"

         The Atlanta Convention and Visitors Bureau (ACVB) yesterday
    signed two corporate sponsors for the city's "Atlanta:  Come
    Celebrate Our Dream" campaign -- Visa and Delta Air Lines.  The
    two companies offered cash and in-kind services "worth about $1
    million."  Coca-Cola, BellSouth Corp. and Georgia Power Co. have
    also been approached for sponsorship money.  The campaign will be
    90% TV ads and, according to ACVB President Spurgeon Richardson,
    "should become a multimillion-dollar campaign" (Susannah Vesey,
    ATLANTA CONSTITUTION, 2/16).  With the slogan, the city is hoping
    "to create an image" for itself as well as "lure vacationers and
    conventions."  The slogan will be "emblazoned" on T-shirts, mugs
    and buttons and will be "the centerpiece of an advertising
    campaign to ride the wave of publicity Atlanta will gain from
    being host" of the '96 Olympics (Marc Rice, AP/ATLANTA
    CONSTITUTION, 2/16).
    

    Print | Tags: Coca-Cola, Olympics, Visa
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug