SBD/15/Sports Media

NBC'S ALL-STAR GAME RANKS AS FOURTH HIGHEST SINCE '74

     NBC Sports' telecast of the NBA All-Star Game on Sunday
earned a 10.7 rating (a 17 share) making it the fourth-highest-
rated NBA All-Star Game over the past 20 years.  NBC estimates
that between 35-40M people watched all or part of the telecast.
The 10.7 rating is an increase of 18% over last year's game
(NBC).
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NBA, NBC, Media

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