ESPN Has First Mass Layoffs In Years "30 For 30" To Feature Pistons' Bad Boys Spurs-Grizzlies Game 1 Draws 3.9 Overnight ESPN Hosted Brainstorming Event ESPN, USTA Finalize 11-Year Deal For U.S. Open Pepper Returns To TV With ESPN ESPN's Skipper Welcomes Competition ESPN, Twitter Expand Partnership ESPN, USTA Close To Deal For U.S. Open Exclusivity ESPN Eyes Subsidizing Wireless-Data Plans
Upcoming Conferences and Events
SBD/15/Sponsorships Advertising Marketing
STATE FARM IS THERE AS SPONSOR FOR THE EVERT CUP
Published February 15, 1995
State Farm Insurance signed a multi-year sponsorship agreement with the $400,000 Evert Cup in Indian Wells, CA, to be held February 27-March 5. The event's namesake, Chris Evert, commended State Farm "for recognizing the increased excitement being generated around women's tennis." Bruce Callis, VP/State Farm, noted the sponsorship fit their emerging profile as a "major supporter of women's sports." The Evert Cup Finals will be televised on ESPN (State Farm).