ESPN On Sling TV Gets Mixed Reviews ESPN, NFL Want CFP To Change Dates Veteran ESPN Exec John Walsh Set To Retire ESPN Likes Broadcasting Pro Bowl From SB Site CFP Audience Sets Cable TV Audience Record CFP Finale Sets Cable TV Ratings Record ESPN's "Film Room" Again Gets Rave Reviews Media Roundtable Talks CFP Expectations ESPN Details Multichannel CFP Title Game Coverage Ads For CFP Title Game Costlier Than For BCS Version
Upcoming Conferences and Events
SBD/15/Sponsorships Advertising Marketing
STATE FARM IS THERE AS SPONSOR FOR THE EVERT CUP
Published February 15, 1995
State Farm Insurance signed a multi-year sponsorship agreement with the $400,000 Evert Cup in Indian Wells, CA, to be held February 27-March 5. The event's namesake, Chris Evert, commended State Farm "for recognizing the increased excitement being generated around women's tennis." Bruce Callis, VP/State Farm, noted the sponsorship fit their emerging profile as a "major supporter of women's sports." The Evert Cup Finals will be televised on ESPN (State Farm).