Weekend Plans With ESPN’s Adnan Virk Disney, NASCAR To Promote "Cars 3" ESPN's "GameDay" Reaches Milestone Dakich Slated To Call Next Michigan State Game Trump Passing On Filling Out Bracket For ESPN ESPN Denies Report On "Sports Reporters" Jim Brady Shines Light On ESPN Social Media Policy Durant's OKC Return Draws Well For ABC/ESPN Sources: Wojnarowski Close To Joining ESPN ESPN Still Hurting Disney Quarterly Results
SBD/15/Sponsorships Advertising Marketing
STATE FARM IS THERE AS SPONSOR FOR THE EVERT CUP
Published February 15, 1995
State Farm Insurance signed a multi-year sponsorship agreement with the $400,000 Evert Cup in Indian Wells, CA, to be held February 27-March 5. The event's namesake, Chris Evert, commended State Farm "for recognizing the increased excitement being generated around women's tennis." Bruce Callis, VP/State Farm, noted the sponsorship fit their emerging profile as a "major supporter of women's sports." The Evert Cup Finals will be televised on ESPN (State Farm).