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SBD/15/Sponsorships Advertising Marketing
STATE FARM IS THERE AS SPONSOR FOR THE EVERT CUP
Published February 15, 1995
State Farm Insurance signed a multi-year sponsorship agreement with the $400,000 Evert Cup in Indian Wells, CA, to be held February 27-March 5. The event's namesake, Chris Evert, commended State Farm "for recognizing the increased excitement being generated around women's tennis." Bruce Callis, VP/State Farm, noted the sponsorship fit their emerging profile as a "major supporter of women's sports." The Evert Cup Finals will be televised on ESPN (State Farm).