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SBD/15/Sponsorships Advertising Marketing
ESPN LOOKING FOR BIG MONEY IN ESPNET SPONSORSHIPS
Published February 15, 1995
ESPN is asking "a whopping" $1M for charter sponsorships of it's ESPNET online service that will expand from Prodigy to the World Wide Web and other online services next April, according to the current issue of ADVERTISING AGE. ESPNET has been advertising-free to date and "already has developed" editorial content for its online expansion. That expansion will include a sports statistic database from ESPN's recently-acquired Sports Ticker. Dick Glover, Senior VP of ESPN Enterprises: "As far as advertising content goes, that's a blank page. There are a lot of ways to measure it. There's screen sizes, screen pages, number of accesses, or user time spent." ESPN "is sure to approach" Anheuser-Busch as a potential ESPNET client, as the brewer "helped launch the channel and has been a major advertiser since" (Joe Mandese, ADVERTISING AGE, 2/13).