Disney Chair & CEO Bob Iger Extends Contract ESPN Films Promotes Geist, Inks Edelman Deal Budweiser Unveils Limited Edition MLB Team Cans ESPN Tries To Stay Strong In Changing Landscape Source: Looming Cuts At ESPN Causing Concern ABC Examines Iguodala's Controversial Comments Mike Golic Wants To Do "Mike & Mike" With Son Disney's Iger Defends Involvement With Trump Author: ESPN Cuts Due To Larger Rights Deals MLS Matches Get Strong Numbers To Start '17
SBD/15/Sponsorships Advertising Marketing
ESPN LOOKING FOR BIG MONEY IN ESPNET SPONSORSHIPS
Published February 15, 1995
ESPN is asking "a whopping" $1M for charter sponsorships of it's ESPNET online service that will expand from Prodigy to the World Wide Web and other online services next April, according to the current issue of ADVERTISING AGE. ESPNET has been advertising-free to date and "already has developed" editorial content for its online expansion. That expansion will include a sports statistic database from ESPN's recently-acquired Sports Ticker. Dick Glover, Senior VP of ESPN Enterprises: "As far as advertising content goes, that's a blank page. There are a lot of ways to measure it. There's screen sizes, screen pages, number of accesses, or user time spent." ESPN "is sure to approach" Anheuser-Busch as a potential ESPNET client, as the brewer "helped launch the channel and has been a major advertiser since" (Joe Mandese, ADVERTISING AGE, 2/13).