ESPN LOOKING FOR BIG MONEY IN ESPNET SPONSORSHIPS

     ESPN is asking "a whopping" $1M for charter sponsorships of
it's ESPNET online service that will expand from Prodigy to the
World Wide Web and other online services next April, according to
the current issue of ADVERTISING AGE.  ESPNET has been
advertising-free to date and "already has developed" editorial
content for its online expansion.  That expansion will include a
sports statistic database from ESPN's recently-acquired Sports
Ticker.  Dick Glover, Senior VP of ESPN Enterprises:  "As far as
advertising content goes, that's a blank page.  There are a lot
of ways to measure it.  There's screen sizes, screen pages,
number of accesses, or user time spent."  ESPN "is sure to
approach" Anheuser-Busch as a potential ESPNET client, as the
brewer "helped launch the channel and has been a major advertiser
since" (Joe Mandese, ADVERTISING AGE, 2/13).