Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
The race for the 2002 Winter Games is profiled in a front- page piece by John Keahey of SALT LAKE TRIBUNE. If either Salt Lake City or Quebec wins the 2002 Winter Games, "the Summer and Winter Games would be out of Europe for an unprecedented four consecutive times." That could hurt Salt Lake as "geography could play a role in the minds of IOC members." Keahey mentions that despite some weak points of the Utah bid -- the '96 Games in Atlanta, some environmental concerns, and support in the community -- it still holds "front runner status" (SALT LAKE TRIBUNE, 2/12).
The Atlanta Convention and Visitors Bureau (ACVB) has announced the slogan, "Atlanta. Come Celebrate the Dream" to tout the city during the '96 Games. The two companies, who will help underwrite the $5M ad budget for the campaign, will be formally introduced at a news conference today (Susannah Vesey, ATLANTA CONSTITUTION, 2/15).