SBD/14/Sports Media


     The NBA All-Star Game on NBC gained a 12.0 overnight rating,
an 18% improvement from last year.  If the national rating holds
up close to a 12.0, it will be the forth highest All-Star Game
since '74 (Rudy Martzke, USA TODAY, 2/14)....Time Warner's recent
purchases and potential segmentation into smaller divisions is
examined in this week's BUSINESS WEEK.  Time Warner believes that
"segregating" their new cable companies would allow investors to
enjoy the growth potential of a "clean" entertainment company
(BUSINESS WEEK, 2/20 issue).  N.Y. NEWSDAY columnist Allen Sloan
writes of "embattled" Time Warner Chair Gerald Levin: "If I ever
decide to pick a consultant to help me predict Wall Street fads,
I don't think I'll hire Gerald Levin" (WASHINGTON POST, 2/14).
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