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LIBERTY CREATES EVENT MANAGEMENT DIVISION
Published February 14, 1995
Liberty Sports announced it has created an event management division -- Prime Sports Event Group -- to develop and coordinate all activities related to Liberty-owned sports events and series. Prime Sports Event Group will be based in L.A., and be responsible for securing events and event series, developing new events, and managing event production. The Group will handle national ad sales while directing regional sponsorships and promotional opportunities within specific affiliate markets. Prime Sports Event Group will also be in charge of developing the Prime Sports Signature Series, creating national distribution for events originating from Prime Sports' regional network markets. Don Meek, formerly VP/Event Properties at Prime-Sports West, will oversee the operation as VP of Prime Sports Event Group. Meek said the Group "is based on a comprehensive model that delivers advertisers a complete array of sponsorship elements, including TV advertising and promotion, on-site signage, and hospitality." Meek: "This integrated approach is a direct response to the demands on the marketplace" (Liberty).