SBD/14/Sports Media

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  • LIBERTY CREATES EVENT MANAGEMENT DIVISION

         Liberty Sports announced it has created an event management
    division -- Prime Sports Event Group -- to develop and coordinate
    all activities related to Liberty-owned sports events and series.
    Prime Sports Event Group will be based in L.A., and be
    responsible for securing events and event series, developing new
    events, and managing event production.  The Group will handle
    national ad sales while directing regional sponsorships and
    promotional opportunities within specific affiliate markets.
    Prime Sports Event Group will also be in charge of developing the
    Prime Sports Signature Series, creating national distribution for
    events originating from Prime Sports' regional network markets.
    Don Meek, formerly VP/Event Properties at Prime-Sports West, will
    oversee the operation as VP of Prime Sports Event Group.  Meek
    said the Group "is based on a comprehensive model that delivers
    advertisers a complete array of sponsorship elements, including
    TV advertising and promotion, on-site signage, and hospitality."
    Meek:  "This integrated approach is a direct response to the
    demands on the marketplace" (Liberty).
    

    Print | Tags: Cablevision, New York Liberty, Media
  • MEDIA NOTES

         The NBA All-Star Game on NBC gained a 12.0 overnight rating,
    an 18% improvement from last year.  If the national rating holds
    up close to a 12.0, it will be the forth highest All-Star Game
    since '74 (Rudy Martzke, USA TODAY, 2/14)....Time Warner's recent
    purchases and potential segmentation into smaller divisions is
    examined in this week's BUSINESS WEEK.  Time Warner believes that
    "segregating" their new cable companies would allow investors to
    enjoy the growth potential of a "clean" entertainment company
    (BUSINESS WEEK, 2/20 issue).  N.Y. NEWSDAY columnist Allen Sloan
    writes of "embattled" Time Warner Chair Gerald Levin: "If I ever
    decide to pick a consultant to help me predict Wall Street fads,
    I don't think I'll hire Gerald Levin" (WASHINGTON POST, 2/14).
    

    Print | Tags: NBA, NBC, Media, Time Warner
  • OVITZ AMONG BIDDERS FOR CBS?

         Hollyowood super-agent Michael Ovitz has reportedly "joined
    the growing throng of 'rumored' bidders" for CBS, according to
    DAILY VARIETY.  Ovitz's Creative Artists Agency would join three
    Baby Bells in bidding for the network.  This comes amid reports
    that CBS Broadcast Group President Howard Stringer may leave the
    network to "join the venture."  However, an offer by Ovitz "could
    be blocked by federal laws restricting Baby Bells' ownership of
    entertainment programming."  Media analyst Porter Bibb:  "There
    is a lot of wishful thinking on Wall Street about bidding for
    CBS.  Nobody is ready to move" (Baltimore SUN, 2/14).
    

    Print | Tags: CBS, Media, Viacom
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