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NHL GOES GRASSROOTS WITH "BREAKOUT" PROGRAM
Published February 14, 1995
The NHL is joining other major team sports with a participatory grassroots program called "Breakout." The program combines street and roller hockey instruction, exhibition and competition in a portable outdoor venue, and appearances by local players. Initial plans call for an eight-city tour from July 15 through September. NHL Dir of Fan Development Ken Yaffe said the league "hopes to tie in existing corporate sponsors and local marketers." Breakout will be handled by Streetball Partners, which runs similar programs for the NBA, NFL and MLB (BRANDWEEK, 2/13).