Minding My Business: Seahawks' Jeff Dunn NFL Panthers Battling Wi-Fi Issues Kings Support NHL's Suspension Of Voynov NBA Owners Vote Down Lottery Reform Efforts Rice Files Formal Grievance Against Ravens Palm Beach OKs Funds For Spring Training Site NFL Teams Going Through Domestic Violence Training NBA Aligns With Anta In China NFL Sends Out Survey To L.A. Residents Bears' Gould Featured In H.H. Gregg Ad
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
NHL GOES GRASSROOTS WITH "BREAKOUT" PROGRAM
Published February 14, 1995
The NHL is joining other major team sports with a participatory grassroots program called "Breakout." The program combines street and roller hockey instruction, exhibition and competition in a portable outdoor venue, and appearances by local players. Initial plans call for an eight-city tour from July 15 through September. NHL Dir of Fan Development Ken Yaffe said the league "hopes to tie in existing corporate sponsors and local marketers." Breakout will be handled by Streetball Partners, which runs similar programs for the NBA, NFL and MLB (BRANDWEEK, 2/13).