Huge Early Interest For Royals Playoff Tickets Poll: Majority Of Americans Still Watching NFL Bucs-Falcons Draws Lower Overnight Rating P&G Pulls Out Of NFL Initiative Goodell To Meet With Media Friday Afternoon 49ers-Backed Tech Startup Looks For New Business Avalanche To Substantially Increase Payroll NHL Media Notes Panthers Place Greg Hardy On Exempt List NFL's Crisis Continues With Cardinals RB's Arrest
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
NHL GOES GRASSROOTS WITH "BREAKOUT" PROGRAM
Published February 14, 1995
The NHL is joining other major team sports with a participatory grassroots program called "Breakout." The program combines street and roller hockey instruction, exhibition and competition in a portable outdoor venue, and appearances by local players. Initial plans call for an eight-city tour from July 15 through September. NHL Dir of Fan Development Ken Yaffe said the league "hopes to tie in existing corporate sponsors and local marketers." Breakout will be handled by Streetball Partners, which runs similar programs for the NBA, NFL and MLB (BRANDWEEK, 2/13).