Wojnarowski Profile Alleges Improper Sourcing Drake Continues Working On Raptors' Rebrand Silver Discusses Future NBA All-Star Sites Hornets, Waste Management Ink Partnership Univ. Of Miami Could End Nike Deal Kings' Ranadive Explains Role In Firing Malone New Nike Campaign Features LeBron's "Heroes" NBA Kings' Ranadive Too Hands-On? Buss Siblings Sit For Extensive Q&A Lakers, Clippers See Dip In RSN Ratings
SBD/14/Sponsorships Advertising Marketing
Published February 14, 1995
Sun Apparel, a leading jeans manufacturer, announced the signing of NBA Hall-of-Famer Jonh Havlicek to represent Real Pro jeans, targeted to men over 40. Havlicek joins Joe Greene and Luis Tiant in the campaign, which debuts March 1995 under the tagline, "When Men Were Men and Jeans Were Jeans" (Sun Apparel)....Stride-Rite is making the "largest investment ever" in its Keds brand with a $25M image campaign. Keds Senior VP/Marketing Kate Bednarski, formerly of Nike: "We have the greatest brand loyalty of anyone. The image just needs some dusting off" (BRANDWEEK, 2/13).... Following the completion of Nike's acquisition of Canstar, for C$27.50 a share, Nike Manager of Investment Relations Rick Anguilla said there will be no immediate management changes at Canstar, but that the focus this winter will be on marketing (OTTAWA CITIZEN, 2/11)....S-K-I Ltd., the owner and operator of several major ski resorts, has hired an investment adviser to help evaluate a possible merger or sale of the company. S-K-I stock rose from 3 7/8 to 16 3/8 on Monday (USA TODAY, 2/14)....Fresh off its purchase of athletic shoe maker Ryka, L.A. Gear "will remain acquisition-minded in 1995," according to president Bill Benford (BRANDWEEK, 2/13 issue).