Reebok Sees UFC Deal As Portal Into Tough Fitness Biz SEC Title Game Rating Down Again Source: UFC's Reebok Deal Worth $70M LeBron James' Latest TV Show Set To Debut Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok CBS' Alabama-Florida Leads CFB Overnights WNBA Finals Viewers Up Through Two Games Oregon-Michigan State Sets Record For Fox IndyCar Sees 12% Viewership Bump In '14
SBD/14/Sponsorships Advertising Marketing
INTERACTIVE REPORT: REEBOK, SEGAWORLD, CAP CITIES/ABC
Published February 14, 1995
WELCOME TO PLANET REEBOK: Universal Studios, FL, will open Planet Reebok -- "a sports/entertainment/retail/ restaurant complex" set to open in 1996 in Orlando. According to BRANDWEEK, "The complex will match Reebok endorsers with Universal amusement park technology." Reebok Senior VP of Integrated Marketing Dave Ropes: "You might face a Roger Clemens fastball or shoot free throws with Shaquille O'Neal" (BRANDWEEK, 2/13 issue). SEGA HITS LONDON: Sega, the Japanese video game maker, has chosen London as the site of "Europe's first virtual reality theme park." The proposed indoor complex, set to open by Summer '96, will be located in the Trocadero, a shopping and entertainment center in Picadilly Circus. The 10,000 square meter project will surpass Sega's other theme park, Joypolis in Yokohama, Japan (FINANCIAL TIMES, 2/14). ABC'S OF INTERACTIVITY: USA TODAY's Kevin Maney reports that Cap Cities/ABC "no longer wants to be defined as a broadcaster, even though the driving force of the company today is the ABC broadcast network. Cap Cities/ABC wants to be a software company, creating the entertainment and information -- the 'software' -- that will run on any and every technology out there." Some deals Cap Cities/ABC has entered: A $100M investment in the Spielberg/Geffen/ Katzenberg DreamWorks venture; partnership with video game maker Electronic Arts on multimedia software; a joint investment with EA in Sports Lab, a S.F.-based company developing "virtual reality sports rides"; development of on-line searchable programming; and ABC Online, an area found on America Online (USA TODAY, 2/14).