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REEBOK IN NEGOTIATIONS WITH ACOP OVER LICENSING
Published February 14, 1995
Reebok is in "intense negotiations" with ACOP over the company's desire for a "total marketing package to include retail, licensing and programming opportunities" with the '96 Games, according to David Ropes, Reebok's Senior VP of Integrated Marketing. Ropes said the company will not need official on- field exposure, as Reebok is expected to have close to 2,500 Olympic athletes under contract. According to sources, ACOP may "split the sale of the sneaker category among three to five different suppliers" (BRANDWEEK, 2/13 issue).