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  • OLYMPIC FINANCING CONCERNS "LEFT BEHIND"

         With the '96 Games a year-and-a-half away, ACOG officials
    have turned their attention from fund-raising to execution.  ACOG
    COO A.D. Frazier "spends his days working up transportation plans
    and high-tech security systems."  Frazier:  "Finance probably
    consumed 80 percent of me the first couple of years, 50 percent
    of me a year ago 30 percent of me today."  60% of ACOG's
    projected revenue is under contract, with an estimated $634M
    remaining -- including the sale of at least $221.8M worth of
    tickets, and at least $73.2M from the yet-to-be awarded Japanese
    TV rights (Melissa Turner, ATLANTA CONSTITUTION, 2/11).
    

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  • REEBOK IN NEGOTIATIONS WITH ACOP OVER LICENSING

         Reebok is in "intense negotiations" with ACOP over the
    company's desire for a "total marketing package to include
    retail, licensing and programming opportunities" with the '96
    Games, according to David Ropes, Reebok's Senior VP of Integrated
    Marketing.  Ropes said the company will not need official on-
    field exposure, as Reebok is expected to have close to 2,500
    Olympic athletes under contract.  According to sources, ACOP may
    "split the sale of the sneaker category among three to five
    different suppliers" (BRANDWEEK, 2/13 issue).
    

    Print | Tags: Olympics, Reebok
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