Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
With the '96 Games a year-and-a-half away, ACOG officials have turned their attention from fund-raising to execution. ACOG COO A.D. Frazier "spends his days working up transportation plans and high-tech security systems." Frazier: "Finance probably consumed 80 percent of me the first couple of years, 50 percent of me a year ago 30 percent of me today." 60% of ACOG's projected revenue is under contract, with an estimated $634M remaining -- including the sale of at least $221.8M worth of tickets, and at least $73.2M from the yet-to-be awarded Japanese TV rights (Melissa Turner, ATLANTA CONSTITUTION, 2/11).
Reebok is in "intense negotiations" with ACOP over the company's desire for a "total marketing package to include retail, licensing and programming opportunities" with the '96 Games, according to David Ropes, Reebok's Senior VP of Integrated Marketing. Ropes said the company will not need official on- field exposure, as Reebok is expected to have close to 2,500 Olympic athletes under contract. According to sources, ACOP may "split the sale of the sneaker category among three to five different suppliers" (BRANDWEEK, 2/13 issue).