STATE OF THE ARENA: AMERICA WEST ARENA

     THE SPORTS BUSINESS DAILY has profiled the facilities of the
NFL since October.  Today, we begin to examine the infrastructure
of the NBA and the NHL with a profile of the America West Arena,
host of the 1995 NBA All-Star Weekend, our first of 44
facilities.


  
 
    
STADIUM:
    
America 
      West Arena, Phoenix, AZ.
  
  
 
    
TENANTS:
    
Home 
      of the Suns, AFL Rattlers, CISL Sandsharks(both owned by the Suns).
  
  
 
  
 
    
AGE:
    
Opened 
      June 1, 1992.
  
  
 
    
OWNERSHIP:
    
Owned by 
      the City of Phoenix.
  
  
 
    
MANAGEMENT:
    
Managed 
      by Phoenix Arena Development Limited Partnership.
  
  
 
    
COST:
    
$90 
      million — city contributed $35M through the sale of bonds, Phoenix 
      Arena Development Limited Partnership (PADLP), a division of the Suns contributed 
      the rest.
  
  
 
  
 
  
 
  
 
    
CAPACITY:
    
19,023 
      for basketball.
  
  
 
    
LUXURY 
      SEATS:
    
88 
      suites which accommodate up to 22 guests. Sunsoperate and manage the suites.
  
  
 
  
 
    
NAMING 
      RIGHTS:
    
America 
      West Airlines paid $24M for 30-year namingrights.
  
  
 
  
 
    
CONCESSIONS:
    
Restura, 
      a division of Dial Corp., handlesconcessions. Team receives 40% of concessionrevenue, 
      city receives 60%.
  
  
 
  
 
  
 
    
ADVERTISING:
    
Suns 
      handle all advertising. City receives 60% ofrevenue, team receives 40%.
  
  
 
  
 
    
PARKING:
    
900 
      space garage managed by PADLP — 1,500 spacegarage next door owned by 
      city, 11,000 parkingspaces within an 8 minute walk.
  
  
 
  
 
  
 
    
GAME-DAY:
    
Personnel 
      paid for by the Suns.
  
  
 
    
LEASE:
    
40-year 
      agreement. Suns will manage and operatefacility throughout.
  
  
 
  
 
    
MAINTENANCE:
    
Paid for 
      through a renewal fund.
  
  
 
    
RENT:
    
$500,000 
      a year with a clause for increased revenue.
  


(Source: Debra Stevens, America West Arena Director of PR).