Jeff Gordon Hired As Full-Time Analyst For Fox "SNF" Leads Primetime For Fourth Time Ducks' Perry Miffed By Milbury's On-Air Remark MASN: Manfred Comments "Highly Prejudicial" NBC Again Airing Final EPL Matches Live Buck Anxiously Awaiting U.S. Open Broadcast Preakness Audience Down From Recent Years Media Notes StubHub Releases New Mobile Apps Ebersol: Live-Streaming App Usage Is "Theft"
Upcoming Conferences and Events
VIACOM LOOKING TO STRENGTEN ITS BRAND NAME?
Published February 13, 1995
Viacom is looking to "strengthen its corporate image by leveraging Viacom as a brand halo over its high-profile entertainment and retail properties, a la Disney," according to this week's AD AGE. Viacom execs have been "informally soliticing ideas" from many major ad agencies. Sources say that Viacom "has been increasingly slapping its name on majority-owned subsidiaries like Paramount and merging merchandising and licensing operations under the Viacom name" (Warneford & McCarthy, AD AGE, 2/13 issue)....In a piece called "Chips Off The Block," NEWSWEEK looks at the Viacom/Blockbuster relationship, adding that Blockbuster is "one of marketing's great success stories, but competition and some legal woes may tarnish its otherwise bright future" (Jonnie Roberts, NEWSWEEK, 2/20 issue)....Sunday's CHICAGO TRIBUNE features a profile of Viacom as a "Media Monopoly in the Making" (Tim Jones, CHICAGO TRIBUNE, 2/12).