Dierdorf Joins Michigan Booth For Football Disney: Cable Network Unit Growth To Continue MWC Schools Increase Nat'l TV Exposure Final Ratings: NHL Playoffs, "Arnie" Media Notes Lakers RSN Ratings Reach New Low ESPN To Air Klitschko Title Bout Fox' Jay Glazer Details Recent Illness Colts To Launch On-Demand Video App Media Notes
Upcoming Conferences and Events
VIACOM LOOKING TO STRENGTEN ITS BRAND NAME?
Published February 13, 1995
Viacom is looking to "strengthen its corporate image by leveraging Viacom as a brand halo over its high-profile entertainment and retail properties, a la Disney," according to this week's AD AGE. Viacom execs have been "informally soliticing ideas" from many major ad agencies. Sources say that Viacom "has been increasingly slapping its name on majority-owned subsidiaries like Paramount and merging merchandising and licensing operations under the Viacom name" (Warneford & McCarthy, AD AGE, 2/13 issue)....In a piece called "Chips Off The Block," NEWSWEEK looks at the Viacom/Blockbuster relationship, adding that Blockbuster is "one of marketing's great success stories, but competition and some legal woes may tarnish its otherwise bright future" (Jonnie Roberts, NEWSWEEK, 2/20 issue)....Sunday's CHICAGO TRIBUNE features a profile of Viacom as a "Media Monopoly in the Making" (Tim Jones, CHICAGO TRIBUNE, 2/12).