Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes NASCAR Teams Look For Long-Term Value
Published February 13, 1995
The Patriots are hoping to expand coverage of their four exhibition games to a network of stations through six states -- including VT, CT and NH. The Patriots will sell almost all the ads and keep the revenue of their flagship WCVB-TV (Boston) coverage, but it could vary elsewhere (BOSTON GLOBE, 2/12)....Reports continue that CBS Broadcast Group President Howard Stringer may leave the network to head up the programming partnership between Bell, Atlantic, Nynex, and Pacific Telesis. DAILY VARIETY is reporting that CBS Inc. Chair Laurance Tisch has agreed to let Stringer out of his contract, although sources close to CBS deny that is the case (L.A. TIMES, 2/11)....Thomson Consumer Elections, who established the RCA Digital Satellite System, has signed on a primary sponsor of the Cale Yarborough NASCAR racing team (Thomson Consumer).