SBD/13/Sports Media

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         The Patriots are hoping to expand coverage of their four
    exhibition games to a network of stations through six states --
    including VT, CT and NH.  The Patriots will sell almost all the
    ads and keep the revenue of their flagship WCVB-TV (Boston)
    coverage, but it could vary elsewhere (BOSTON GLOBE,
    2/12)....Reports continue that CBS Broadcast Group President
    Howard Stringer may leave the network to head up the programming
    partnership between Bell, Atlantic, Nynex, and Pacific Telesis.
    DAILY VARIETY is reporting that CBS Inc. Chair Laurance Tisch has
    agreed to let Stringer out of his contract, although sources
    close to CBS deny that is the case (L.A. TIMES, 2/11)....Thomson
    Consumer Elections, who established the RCA Digital Satellite
    System, has signed on a primary sponsor of the Cale Yarborough
    NASCAR racing team (Thomson Consumer).

    Print | Tags: CBS, NASCAR, New England Patriots, Media, Viacom

         Viacom is looking to "strengthen its corporate image by
    leveraging Viacom as a brand halo over its high-profile
    entertainment and retail properties, a la Disney," according to
    this week's AD AGE.  Viacom execs have been "informally
    soliticing ideas" from many major ad agencies.  Sources say that
    Viacom "has been increasingly slapping its name on majority-owned
    subsidiaries like Paramount and merging merchandising and
    licensing operations under the Viacom name" (Warneford &
    McCarthy, AD AGE, 2/13 issue)....In a piece called "Chips Off The
    Block," NEWSWEEK looks at the Viacom/Blockbuster relationship,
    adding that Blockbuster is "one of marketing's great success
    stories, but competition and some legal woes may tarnish its
    otherwise bright future" (Jonnie Roberts, NEWSWEEK, 2/20
    issue)....Sunday's CHICAGO TRIBUNE features a profile of Viacom
    as a "Media Monopoly in the Making" (Tim Jones, CHICAGO TRIBUNE,

    Print | Tags: Media, Viacom, Walt Disney

         In Portland, Jeff Baker writes that the Blazers "are losing
    television viewers as they continue to lose games."  Ratings on
    KGW have dropped 10% from last season and have fallen "from the
    heights they hit three years ago" when the Balzers went to the
    finals.  In fact, the Blazers have lost to "Jeopardy" and "Wheel
    of Fortune" in three of the last four head-to-head meetings.  The
    three-year contract between the team and KGW expires at the end
    of this season and "with ratings down, the win-loss record down,
    and interest in the Blazers way down, a vital part of the
    Blazers' business empire appears to be in trouble."  However, KGW
    GM Dennis Williamson is hopeful:  "Our relationship is pretty
    solid.  I would hope we think of ourselves as valuable clients to
    each other" (Portland OREGONIAN, 2/10).

    Print | Tags: Media
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