Coke Goes Big With World Cup Campaign MLB, PepsiCo Announce Multiyear Extension PNC Park Switching From Pepsi To Coca-Cola Gordon Shoots Second Pepsi Prank Video Pepsi Alters Super Bowl Strategy Pepsi Unveils '14 Global Soccer Endorsers National Guard Extends With Earnhardt Pepsi Expanding On NFL Sponsorship PepsiCo Signs Deal For 49ers' Levi's Stadium Tony Stewart Promotes Coke Zero 400
Upcoming Conferences and Events
SBD/13/Sponsorships Advertising Marketing
PEPSI'S NEW AD STRATEGY INCLUDES POSSIBLE U.S. OPEN DEAL
Published February 13, 1995
PepsiCo will "mobilize its soft-drink and fast-good units for a synergistic multi-target, triple-play across the summer," according to Terry Lefton in the current issue of BRANDWEEK, which includes a planned sponsorship of tennis' U.S. Open. Pepsi is close to a deal on the Open, which would include concession rights for Pepsi, All-Sport sports drink and Taco Bell. Sources said the expected 3-year deal includes signage and has a price tag of close to $2M. While The plans come as Coke preps for an Olympic ticket giveaway in May with PowerAde and a replay of its $300M "Red Hot Summer" promotion. Pepsi's other plans include cross-promotion of Amblin Emtertainment's films "Casper" and "Congo," both due this summer, with restaurant subsidiaries, Taco Bell and Pizza Hut (BRANDWEEK, 2/13 issue).