Mike Sundet Leaving A-B For Momentum Nike Signs Mariota To Endorsement Deal Bright Nike Apparel Turns Heads At Aussie Open A-B Super Bowl Push Looks To Social Media Nike Breaks Out Bright Colors At Aussie Open Univ. Of Florida Extends Nike Deal Through '24 Rockets GM's Tweet Raises Eyebrows Nike's Coin Toss Ad Goes Viral On Twitter Nike Unveils Uniforms For CFP Championship Knight Exerts Influence On Oregon Athletics
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SBD/13/Sponsorships Advertising Marketing
Published February 13, 1995
Rockets center Hakeem Olajuwon signed a new deal with Spalding. Olajuwon-sponsored shoes will sell at mass merchandisers such as K-Mart and Target for "no more than $60, starting this fall." Ralph Greene, Exec VP of Olajuwon's investment company: "On a fee basis he is getting something similar to what he could get with the other companies" (N.Y. TIMES, 2/12)....A federal jury awarded Anheuser-Busch $5M in a trademark dispute with Labatt Breweries over ice-brewed beers. Labatt had claimed it invented ice beer, but the jury rejected Labatt's claim that ice beer are trademarks (Mult., 2/13).....The BRANDWEEK "Rumor Mill" has Roadmaster eyeing MacGregor Golf and Nike pondering Titleist/Foot-Joy" (BRANDWEEK, 2/13 issue).