Man City, Nike Reach $109M Kit Deal Wiggins Talked To KU About Shoe Affiliation Agassi Back With Nike After Eight Years Rockets Ratings Down Due Carriage Issues Adidas' Boston Tribute T-Shirt Selling Fast Nike Unveils Kobe Injury Campaign UConn Addresses Reasons Behind New Logo Nike Signs Second Deal With U.S. Figure Skater Nike Struggles To Retain Ad Edge UConn Introduces New Logo
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SBD/13/Sponsorships Advertising Marketing
Published February 13, 1995
Rockets center Hakeem Olajuwon signed a new deal with Spalding. Olajuwon-sponsored shoes will sell at mass merchandisers such as K-Mart and Target for "no more than $60, starting this fall." Ralph Greene, Exec VP of Olajuwon's investment company: "On a fee basis he is getting something similar to what he could get with the other companies" (N.Y. TIMES, 2/12)....A federal jury awarded Anheuser-Busch $5M in a trademark dispute with Labatt Breweries over ice-brewed beers. Labatt had claimed it invented ice beer, but the jury rejected Labatt's claim that ice beer are trademarks (Mult., 2/13).....The BRANDWEEK "Rumor Mill" has Roadmaster eyeing MacGregor Golf and Nike pondering Titleist/Foot-Joy" (BRANDWEEK, 2/13 issue).