Nike Addresses Terminated Sponsorships A-B Concerned Over NFL's Handling Of Issues LeBron Banner Could Go Back Up On Building Nike-Under Armour Rivalry Growing EA Drops Ray Rice From Madden Game Numerous Retailers Pulling Ray Rice Gear Bowling Green Signs Apparel Deal With Nike Nike Likely Will Lose Money On New KD Deal Nike Retains Durant With Deal Worth Over $265M Jordan, Federer U.S. Open Chat Boosts Sales
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SBD/13/Sponsorships Advertising Marketing
Published February 13, 1995
Rockets center Hakeem Olajuwon signed a new deal with Spalding. Olajuwon-sponsored shoes will sell at mass merchandisers such as K-Mart and Target for "no more than $60, starting this fall." Ralph Greene, Exec VP of Olajuwon's investment company: "On a fee basis he is getting something similar to what he could get with the other companies" (N.Y. TIMES, 2/12)....A federal jury awarded Anheuser-Busch $5M in a trademark dispute with Labatt Breweries over ice-brewed beers. Labatt had claimed it invented ice beer, but the jury rejected Labatt's claim that ice beer are trademarks (Mult., 2/13).....The BRANDWEEK "Rumor Mill" has Roadmaster eyeing MacGregor Golf and Nike pondering Titleist/Foot-Joy" (BRANDWEEK, 2/13 issue).