Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Bouchard's Nike Contract Nearing Expiration Arizona State Expected To Switch To Adidas Bud Light Rolls Out Broncos-Themed Ad Nike Unveils Kyrie Irving Signature Shoe USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl
SBD/13/Sponsorships Advertising Marketing
Published February 13, 1995
Rockets center Hakeem Olajuwon signed a new deal with Spalding. Olajuwon-sponsored shoes will sell at mass merchandisers such as K-Mart and Target for "no more than $60, starting this fall." Ralph Greene, Exec VP of Olajuwon's investment company: "On a fee basis he is getting something similar to what he could get with the other companies" (N.Y. TIMES, 2/12)....A federal jury awarded Anheuser-Busch $5M in a trademark dispute with Labatt Breweries over ice-brewed beers. Labatt had claimed it invented ice beer, but the jury rejected Labatt's claim that ice beer are trademarks (Mult., 2/13).....The BRANDWEEK "Rumor Mill" has Roadmaster eyeing MacGregor Golf and Nike pondering Titleist/Foot-Joy" (BRANDWEEK, 2/13 issue).