Hope Solo Re-Emerges In Nike Marketing UGA's New Nike Deal Worth $40.8M A-B Selects WME-IMG For Experiential Marketing Adidas, Nike Bid On Michigan Apparel Deal Obama To Speak On Trade At Nike HQ Wake Forest Unveils Nike-Designed Football Uniforms 49ers Go With Black For New Alternate Uniform Rockets Dismiss Digital Communications Manager U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser
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SBD/13/Sponsorships Advertising Marketing
Published February 13, 1995
Rockets center Hakeem Olajuwon signed a new deal with Spalding. Olajuwon-sponsored shoes will sell at mass merchandisers such as K-Mart and Target for "no more than $60, starting this fall." Ralph Greene, Exec VP of Olajuwon's investment company: "On a fee basis he is getting something similar to what he could get with the other companies" (N.Y. TIMES, 2/12)....A federal jury awarded Anheuser-Busch $5M in a trademark dispute with Labatt Breweries over ice-brewed beers. Labatt had claimed it invented ice beer, but the jury rejected Labatt's claim that ice beer are trademarks (Mult., 2/13).....The BRANDWEEK "Rumor Mill" has Roadmaster eyeing MacGregor Golf and Nike pondering Titleist/Foot-Joy" (BRANDWEEK, 2/13 issue).