LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State ATP Inks Michelob Ultra Deal In U.S. Rockets Owner At The Core Of Team's Success Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets
SBD/13/Sponsorships Advertising Marketing
Published February 13, 1995
Rockets center Hakeem Olajuwon signed a new deal with Spalding. Olajuwon-sponsored shoes will sell at mass merchandisers such as K-Mart and Target for "no more than $60, starting this fall." Ralph Greene, Exec VP of Olajuwon's investment company: "On a fee basis he is getting something similar to what he could get with the other companies" (N.Y. TIMES, 2/12)....A federal jury awarded Anheuser-Busch $5M in a trademark dispute with Labatt Breweries over ice-brewed beers. Labatt had claimed it invented ice beer, but the jury rejected Labatt's claim that ice beer are trademarks (Mult., 2/13).....The BRANDWEEK "Rumor Mill" has Roadmaster eyeing MacGregor Golf and Nike pondering Titleist/Foot-Joy" (BRANDWEEK, 2/13 issue).