SBD/13/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Rockets center Hakeem Olajuwon signed a new deal with
Spalding.  Olajuwon-sponsored shoes will sell at mass
merchandisers such as K-Mart and Target for "no more than $60,
starting this fall."  Ralph Greene, Exec VP of Olajuwon's
investment company:  "On a fee basis he is getting something
similar to what he could get with the other companies" (N.Y.
TIMES, 2/12)....A federal jury awarded Anheuser-Busch $5M in a
trademark dispute with Labatt Breweries over ice-brewed beers.
Labatt had claimed it invented ice beer, but the jury rejected
Labatt's claim that ice beer are trademarks (Mult., 2/13).....The
BRANDWEEK "Rumor Mill" has Roadmaster eyeing MacGregor Golf and
Nike pondering Titleist/Foot-Joy" (BRANDWEEK, 2/13 issue).
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